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10 Must-Ask Questions for Evaluating a Digital Marketing Platform


With the plethora of marketing technology vendors available, it’s a challenge to find the best provider with the right solution for your company and your goals.

  • evaluate process by highlighting 10 key questions you must ask every marketing vendor
  • identify the risk of not having the feature/function and the must-haves you should be looking for in a platform
  • ask the right questions to digital marketing vendors and you can accelerate the time-to-value and avoid buyer’s remorse down the road