{"id":1980,"date":"2020-03-18T09:58:48","date_gmt":"2020-03-18T16:58:48","guid":{"rendered":"https:\/\/mapp.com\/fr\/?post_type=resource&#038;p=1980"},"modified":"2020-03-18T09:58:48","modified_gmt":"2020-03-18T16:58:48","slug":"expert-electronics-supervise-le-marketing-de-plus-de-400-magasins-avec-mapp-cloud","status":"publish","type":"resource","link":"https:\/\/mapp.com\/fr\/resource\/case-studies\/expert-electronics-supervise-le-marketing-de-plus-de-400-magasins-avec-mapp-cloud\/","title":{"rendered":"Expert Electronics supervise le marketing de plus de 400 magasins avec Mapp Marketing Cloud"},"content":{"rendered":"<p class=\"p1\">Expert International est le plus important revendeur de produits \u00e9lectroniques dans le\u00a0monde, avec une forte pr\u00e9sence en Europe. En Italie, la gestion des 400 magasins \u00e0 travers\u00a0le pays se fait selon une structure pyramidale \u00e0 trois niveaux. En raison de l\u2019organisation\u00a0complexe de la soci\u00e9t\u00e9, Expert a d\u00e9cid\u00e9 de se faire accompagner par un fournisseur de\u00a0solution 360\u00b0 de marketing digital. En 2016, Expert International a donc choisi Mapp Marketing Cloud\u00a0pour \u00eatre sa plateforme principale de communication marketing.<\/p>\n","protected":false},"featured_media":1981,"parent":0,"template":"","resource-media":[5],"class_list":["post-1980","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-media-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/mapp.com\/fr\/wp-json\/wp\/v2\/resource\/1980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapp.com\/fr\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mapp.com\/fr\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapp.com\/fr\/wp-json\/wp\/v2\/media\/1981"}],"wp:attachment":[{"href":"https:\/\/mapp.com\/fr\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"resource-media","embeddable":true,"href":"https:\/\/mapp.com\/fr\/wp-json\/wp\/v2\/resource-media?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}