Intro

Our Health, Wellness, and Fitness eGuide is made for DTC and multichannel retailers looking to master their marketing through customer experiences their audiences yearn for. With 44% of consumers seeking products promoting healthier lifestyles, now is the perfect time to lace up your shoes in the marathon of building valuable customer relationships.

With our guidance, you’ll learn how to grow your customer base, nurture customers with strategic personalization, drive sales, and boost customer loyalty. Ready to maximize your marketing performance in the Health, Wellness, and Fitness eCommerce arena?

Here’s what to expect in our eGuide:

• Market overview and growth drivers
• Consumer expectations in the Health, Wellness, and Fitness industry
• Navigating the complex customer journey
• Utilizing customer data for personalized experiences
• Optimizing your CX marketing technology stack
• Example campaigns: Sarah’s Protein Powder Journey and Hayfever Allergy Example Campaign
• Mapp Customer Story

THE GLOBAL WELLNESS MARKET IS GROWING

80% of shoppers maintain or spend more on health, wellness, and fitness products

As consumers emerged from the COVID-19 lockdown period, they became more digitally savvy with a renewed focus on their health. Between hitting the gym, taking supplements, eating healthily, and tracking progress with fitness apps, individuals are on a mission to improve their physical and mental well-being. As this health-conscious mindset becomes more mainstream, the demand for health, wellness, and fitness products and services has increased.

By 2027, the global wellness market is expected to reach a staggering $8.5 trillion. This trend reflects a deepening consumer investment in personal well-being. Notably, 80% of shoppers are committed to maintaining or increasing their health, wellness, and fitness spending. But to engage with these consumers, you’ll need to understand the market challenges and consumer expectations.

MARTECH MASTERY: ACHIEVING PREMIER CUSTOMER ENGAGEMENT

Set and manage expectations to ensure exceptional customer experiences

Generally, there are certain products and services that customers typically only have one of, such as a preferred pharmacy, gym, and bank. Every brand wants to be "the one" for their customers. But building this kind of loyalty entails delivering exceptional customer experiences consistently at every touchpoint.

As the digital landscape grows and customer journeys become non-linear, understanding these complex customer interactions across various channels is crucial. This requires unified data and a 360-degree view of your customers’ journey.

To become customer-centric, it’s important to adopt insight-led marketing. But you need the right tools in your marketing technology stack. Between unifying data to learn about customers, deploying seamless marketing automation, and generating actionable insights using analytics, it’s important your tools form this seamless flow. Our eGuide takes you through the ideal MarTech tools that can have a high impact on your marketing performance and customer relationships.

SARAH’S SEARCH FOR THE PERFECT PROTEIN SHAKE

Forming an easy path to purchase using personalization

Whether you’re focusing on growing your customer base or identifying churned or inactive customers, you need to nurture them by providing a personalized customer experience. In this example use case, here’s how customer experiences play a key role in turning a prospect into a brand advocate.

Sarah’s made a New Year’s resolution to go to the gym and switch to a vegan lifestyle, and she’s sticking to it! Instead of undertaking her usual cardio routine, she’s looking to get stronger with weightlifting – but two months in, she’s feeling much more tired than usual.

After watching numerous videos on YouTube and social media, she realizes that her new vegan lifestyle might be what’s making it hard for her to recover. She uses a food tracker app to watch her protein intake and sees that her protein levels only hit 20% of her goal. Now, she’s looking for a solution for her fitness needs!

Learn how you can use your customer insights in real-time to create a seamless customer experience with Sarah.

DOWNLOAD THE eGUIDE

Ready to revolutionize your marketing strategies for a successful 2024? Download our eGuide now and step into a world of data-driven insights and innovative tactics to elevate your brand and connect deeply with the health-conscious consumers of today.

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