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About us

JUNE UPDATE 2023
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A marketing platform with
Industry-specific solutions

Retail

Digital-first retailers give others a run for their money. Retail businesses that leverage online marketing and first-party data can build a loyal and engaged customer base.

  • Decrease reliance on discounts and affiliates with intelligent segmentation
  • Acquire more customers so brands are happy
  • Understand a customer’s likelihood to churn or convert, so that you can keep customers coming back.
  • Extract more revenue from the existing customer base through automated and personalized upsell and cross-sell campaigns.
  • Enhance your cross-channel marketing to create a seamless experience between online and offline shopping.

Some of Mapp’s retail clients:

Read the Witt-Gruppe case study ›

E-commerce

Being able to fulfill the needs of online shoppers while also proposing new products that they might like requires intelligent, integrated marketing solutions.

  • Capture online behavior in a 360-degree view of the customer
  • Drive traffic to your site with microsites, intelligent popups, and retargeting ads.
  • Identify where customers are abandoning the purchasing process
  • Serve dynamic content and product recommendations for each visitor
  • Implement advanced tracking without the need for cookies

Some of Mapp’s e-commerce clients:
Read the entertainer case study ›

Direct-to-Consumer (DTC/D2C)

Emerging manufacturers and retailers are increasingly shifting sales models to DTC. Brands can see the value and profitability in owning and creating authentic customer experiences.

  • Generate a constant stream of insights about their customers to enhance targeting and personalization
  • Nurture authentic customer relationships
  • Customize & personalize - from the product, packaging, and communications
  • Influence innovation - take feedback and ideas to guide new products
  • Build loyalty and increase word-of-mouth promotion

Some of Mapp’s Direct-to-Consumer (DTC/D2C) clients:
Download the DTC marketing ebook ›

Media & Publishing

Data-driven publishers know what content resonates with their audiences and how to keep them coming back for more. That means more pageviews, ad impressions, retention, and revenue.

  • Better understand audiences and how to engage with them
  • Increase user registrations
  • Diversification of revenue streams. Create pay-wall / reg-wall abandonment automation
  • Improve personalization to Segment and automate newsletters
  • Create more ad revenue by extending your audience

Some of Mapp’s media & publishing clients:
Read the Heise online case study ›

Finance & Insurance

The finance industry has shifted from in-person banking to online experiences. Meeting consumers’ expectations is important so they form a trusting relationship with your company.

  • Boost financial clients’ engagement via personalized content in their online banking experience
  • Decrease application abandonments / abandonment of new financial services
  • Optimize external advertising and don’t waste money advertising to people who aren’t interested in your financial services
  • Digitize account notifications and mandatory communications in GDPR compliant way
  • Foster trust with customers by building digital experiences that people need and want to use.

Some of Mapp’s finance & insurance clients:

Read the Lowell group case study ›

All other industries

No matter the industry, companies need a reliable and scalable marketing platform to guide their unique customer journeys and bring their multi-channel campaigns to life.

  • Capture first party data to build look-a-like audiences
  • Retarget visitors to bring them back to your website
  • Reach customers when and where they want to engage with your brand
  • Creatively engage and respond in real-time
  • Understand your customer journeys and ways to improve

Some of Mapp’s clients:

Read the PepsiCo case study ›

Want to learn more?

Visit our product page to learn how Mapp’s enterprise-level power and
capabilities can liberate your marketing efforts—without the enterprise-
level cost!

Learn about Mapp Cloud ›

A marketing platform with Industry-specific solutions

Retail

Digital-first retailers give others a run for their money. Retail businesses that leverage online marketing and first-party data can build a loyal and engaged customer base.

  • Decrease reliance on discounts and affiliates with intelligent segmentation
  • Acquire more customers so brands are happy
  • Understand a customer’s likelihood to churn or convert, so that you can keep customers coming back.
  • Extract more revenue from the existing customer base through automated and personalized upsell and cross-sell campaigns.
  • Enhance your cross-channel marketing to create a seamless experience between online and offline shopping.

Some of Mapp’s retail clients:
Read the Witt-Gruppe case study ›

E-commerce

Being able to fulfill the needs of online shoppers while also proposing new products that they might like requires intelligent, integrated marketing solutions.

  • Capture online behavior in a 360-degree view of the customer
  • Drive traffic to your site with microsites, intelligent popups, and retargeting ads.
  • Identify where customers are abandoning the purchasing process
  • Serve dynamic content and product recommendations for each visitor
  • Implement advanced tracking without the need for cookies

Some of Mapp’s e-commerce clients:
Read the entertainer case study ›

Direct-to-Consumer (DTC/D2C)

Emerging manufacturers and retailers are increasingly shifting sales models to DTC. Brands can see the value and profitability in owning and creating authentic customer experiences.

  • Generate a constant stream of insights about their customers to enhance targeting and personalization
  • Nurture authentic customer relationships
  • Customize & personalize - from the product, packaging, and communications
  • Influence innovation - take feedback and ideas to guide new products
  • Build loyalty and increase word-of-mouth promotion

Some of Mapp’s Direct-to-Consumer (DTC/D2C) clients:
Download the DTC marketing ebook ›

Media & Publishing

Data-driven publishers know what content resonates with their audiences and how to keep them coming back for more. That means more pageviews, ad impressions, retention, and revenue.

  • Better understand audiences and how to engage with them
  • Increase user registrations
  • Diversification of revenue streams. Create pay-wall / reg-wall abandonment automation
  • Improve personalization to Segment and automate newsletters
  • Create more ad revenue by extending your audience

Some of Mapp’s media & publishing clients:
Read the Heise online case study ›

Finance & Insurance

The finance industry has shifted from in-person banking to online experiences. Meeting consumers’ expectations is important so they form a trusting relationship with your company.

  • Boost financial clients’ engagement via personalized content in their online banking experience
  • Decrease application abandonments / abandonment of new financial services
  • Optimize external advertising and don’t waste money advertising to people who aren’t interested in your financial services
  • Digitize account notifications and mandatory communications in GDPR compliant way
  • Foster trust with customers by building digital experiences that people need and want to use.

Some of Mapp’s finance & insurance clients:
Read the Lowell group case study ›

All other industries

No matter the industry, companies need a reliable and scalable marketing platform to guide their unique customer journeys and bring their multi-channel campaigns to life.

  • Capture first party data to build look-a-like audiences
  • Retarget visitors to bring them back to your website
  • Reach customers when and where they want to engage with your brand
  • Creatively engage and respond in real-time
  • Understand your customer journeys and ways to improve

Some of Mapp’s clients:
Read the PepsiCo case study ›

Want to
learn more?

Visit our product page to learn how Mapp’s enterprise-level power and capabilities can liberate your marketing efforts—without the enterprise-level cost!

Learn about Mapp Cloud ›