The finance industry has shifted from in-person banking to online experiences. Foster trust with (prospective) customers by building digital experiences that people need and want to use. If consumers’ experience expectations are not met, they will ignore your communications, or worse, abandon the relationship with your banking or financial services company altogether. Mapp Cloud advances digital marketing for financial services.
Boost Customer Engagement
Take a holistic approach to the customer experience to drive growth, loyalty, and profitability. Understand how each cohort engages with your brand and what touch points are important to them with Mapp’s Finance Customer Insights. Display personalized on-site messages and high value content through pop-ups, overlays, custom HTML, and recommendations to increase engagement.
Digitize Notifications and Mandatory Communications
As a financial institution, you need to be able to send timely account notifications and mandatory communications and record whether users have read it. With Mapp’s cross-channel platform, you can encrypt those communications, send them via email, SMS or mobile push, and retain email copies. Most importantly, all your customer data is stored securely in Europe, to the highest standards of data protection and GPDR compliance.
Decrease Abandonment on New Financial Services
Do you know when and why prospects and customers are churning? Monitor customer churn with Mapp’s dashboards and visualize the exact moment in the customer journey where users tend to abandon the process. Then use automated marketing actions to reignite their interest with personalized (re)marketing campaigns based on the product or stage at which they left the process.
Optimize External Advertising
Don’t waste money advertising to people who aren’t interested in your financial services. With Mapp Acquire, you can select high-potential audiences and exclude specific users from your promotional campaigns (e.g. heavy buyers). Share that data with third-party remarketing channels and create smart lookalike audiences based on your top customers to increase acquisition - while also optimizing spend.
Deliver Timely Emails
Real-time email deliverability is key for financial companies as there is only a small window of opportunity to engage or re-engage consumers. If you don’t engage with them fast enough, consumers will move on to another company. With Mapp’s advanced marketing automation technology and reputation as a trustworthy service provider, you can set up automated emails that actually make it into their inbox.
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