Data-driven publishers know what content resonates with their audiences and how to keep them coming back for more. Everything they place in front of readers is relevant, whether it’s a publication, an ad, or a newsletter. That means more pageviews, more ad impressions, higher retention rate, and more revenue.
Keep Readers Engaged
Examine the types and volumes of content that your users are consuming with Mapp’s Publisher Customer Insights, in order to identify a pattern of content consumption. Leverage content personalization to tailor the experience by directing users to content that they are most likely to engage with and increase the amount of page impressions consumed per user, per visit.
Drive More Value From the Audience
A highly-engaged, returning reader is more valuable than an unknown visitor who passes through your site, never to return. The more of these readers you have in your audience, the more revenue it generates. With Mapp Cloud, you can identify whether a user is registered or not during their current session – even if they aren’t logged in. Then, automated registration captures enable perfectly-timed communication with each of your reader segments.
Turn Casual Readers into Paid Subscribers
Today, publishers are making less money from printed editions, so online paid subscriptions fill that gap in revenue. To convert as many readers to paying subscribers, segment the users who abandon the paywall and automate paywall reactivation communication with Mapp’s cross-channel marketing platform. If they are in your customer database, trigger relevant email content in a timely manner. If they aren’t, target them with display advertising or through another marketing channel.
Cultivate a Strong Relationship with Readers
Publishers also need to set themselves apart if they want to gain paid subscribers. One way to do that is by cultivating a strong relationship with your readers. With Mapp’s Whiteboard, you can create a consistent and engaging story across email, social, mobile, and web using state-of-the-art automation technology. Establish a reputation for quality content by delivering personalized newsletters based on your readers tastes, interests, and user consumption habits.
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