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Mapp Innovate 2024 Video Recap Series

Mapp Innovate was held at RSA House in London, welcoming a host of thought leaders for an event filled with compelling discussions on AI and personalization, including:

  • Episode 1: Khan White from PBSL
  • Episode 2: Katherine Jones from Farrow & Ball
  • Episode 3: Connor Gould from Cadbury
  • Episode 4: Stefano Motta from Class Editori and Andrea Esengrini from Softlab
  • Episode 5: Katie King, Author and AI expert

Watch all the videos now!

Plus, a big thanks to our partners and sponsors:

Want to see more? Download the PDF presentations here:

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Unlocking Customer Insights: From Data to Action for Enhanced Loyalty

Khan White highlighted how PBSL successfully turned actionable insights into customer understanding by effectively integrating phone, brand, and web data. Learn how to drive customer loyalty through targeted strategies and personalized experiences.

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Painting the path to success: from multi-market delivery to an analytics first, real-time strategy

Katherine Jones provided insights into Farrow & Ball’s strategic evolution, emphasizing their transition to an analytics driven, real-time strategy. This shift empowered them to create personalized customer experiences that resonated across diverse markets.

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Unwrapping Innovation: How Cadbury harnesses technology and personalisation to leverage key seasonal events

Discover how Cadbury harnessed technology and personalization to maximize vital seasonal events. Connor Gould explored impactful case studies from Easter and Christmas, demonstrating how Cadbury boosted brand engagement, drove sales, and stimulated category growth through innovative strategies.

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From Print to Pixels: Class Editori's Digital Evolution in Reader Engagement

Discover how this leading publishing house implemented innovative strategies, technological advancements, and the seamless omnichannel integration, all aimed at enhancing the reader experience and fostering deeper connections in the digital realm.

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AI and the paradox of personalization: harnessing AI ethically for competitive advantage

Explore the paradoxically humanizing impact of AI and how it can be used to derive insights for greater personalization, including insights and case studies of successes and failures from Katie King’s published books on AI. Katie provided practical ways to get started with AI based on her Scorecard for Success.

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