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Insight-Led Marketing Stories

WHAT ARE INSIGHT-LED MARKETING STORIES?

Mapp Insight-led Marketing events are concise one-hour gatherings that focus on showcasing customer stories that exemplify the insight-led approach to driving business growth and delivering personalized customer experiences.

These events bring together a diverse group of marketers from retail and ecommerce companies across various industries. The primary purpose of these events is to provide a platform for marketers to learn from real-world success stories and gain insights into how data-driven strategies can effectively enhance business performance and create personalized customer experiences.

During the event, attendees are immersed in a room filled with fellow marketers who share a common interest in leveraging data and insights to drive their marketing efforts. The atmosphere encourages learning, collaboration, and networking, enabling attendees to engage with their peers, exchange ideas, and establish valuable professional connections.

Previous attendees

What to expect

Don't just take our word for it, here's what some past attendees had to say

What’s nice about a Mapp event is that, compared to some other events where you feel like a small fish in a big pond, this is very intimate and you get to talk to people and actually make connections. It’s really great to talk about real life scenarios and situations that you’re actually working with and can relate to. I would definitely recommend attending Mapp’s Insight-Led events.
Hanita Sachania, CRM Strategy Manager
We just did the most fantastic session at Mapp today where we heard some brilliant presentations from client companies who not only talked about CRM but who also talked about their business and how they’re aiming to grow, which is really interesting for us. As always, the Mapp team has been really attentive and have brought to my attention several things that I didn’t know they did. It was a brilliant day, I’ll definitely be coming to the others and will go back and look at content from the previous events.
Karen Hanton, Co-Founder
It’s been really interesting coming to Mapp’s event because I’ve learnt a lot from other companies who we aspire to be like in years to come. I particularly enjoyed hearing about customer data, learning about your customers, and how best to interact with them. We base a lot of our business decisions on hunches about what we think our customers are like and it would be much more useful if we could find out what they are actually like, and then make reasoned business decisions.
Mike Hirschkorn, Head of Ecommerce

Check out the previous events in the insight-led marketing series

1st Edition: January 2023
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Start 2023 off right by getting your omnichannel strategy into shape!

Speakers & sponsors:

Presentations:

Mapp – The Insight-Led Culture: What Is It And Why You Need To Adopt It
Ricardas Montvila, VP Global Strategy
Mapp – 7 Most Important Marketing Strategies In 2023 With 1st Party Data
Joshua Beale, Principal Account Director
Odicci – Why Gamification Should Be On Your Roadmap in 2023
Jacques Prothon, CEO
Creed – How Insights Create Opportunities
Amy McCafferty, CRM Manager
Eyos – The Dawn of Transparent Consented Offline Conversion Tracking
Simon Harris, Commercial Director
Read the wrap-up here ›

Download the presentations:

2nd Edition: April 2023
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How to boost your customer loyalty in 2023

Speakers & sponsors:

Presentations:

Mapp – The State of Customer Experience in 2023: Survey Results
Ricardas Montvila, VP Global Strategy
PBSL – Mastering Multi-Brand Personalization & Cultivating Customer Loyalty
Suzana Bulearca, CMO
Antavo – Key Insights from the Global Customer Loyalty Report 2023 with Success Stories from KFC and BrewDog
Sheila Power, Chief Sales Officer and Joe Danter, Director of Sales
PepsiCo – Maximising MACH and 1st Party Data with Mapp
Olga Denning, Digital Product Manager
Read the wrap-up here ›

Download the presentations:

3rd Edition: June 2023
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Unlocking the power of personalisation for unforgettable customer experiences

Speakers & sponsors:

Presentations:

PizzaExpress – Maximizing Customer Loyalty: How PizzaExpress Leveraged Mobile Push to achieve 1.5 Million Loyalty Customers
Matt Broom, Director of Customer Technology
Riverford – Sprouting Repeat Purchases: How Riverford uses Mapp to drive customer insights
Nick Glover, CRM Lead
Fresh Relevance – Harnessing High Impact Moments in the Customer Journey
Gaby Orlich, Business Development Manager
Read the wrap-up here ›

Download the presentations:

4th Edition: September 2023
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The Future of Marketing: Why you need to look back to move forward

Speakers & sponsors:

Presentations:

High Street TV – Unveiling Success: High Street TV's Growth Strategies and Impactful Programmes
Lucas Dyson, Digital Marketing Executive
FactFinder – Transformation within E-commerce: Personalisation, Retention, and the AI Advantage in Product Discovery
Stephen Batley, Regional Manager UK&I
SCHMACK – Loyalty Reimagined: Innovate your Customer Loyalty Strategy
Simon Amzallag, Global Head of Growth
Ex. Legal & General and Nokia – Navigating NextTech: Gaining Insights from a Profit Growing Innovator
Maarten Ectors, Multi Award-Winning Innovator
Mapp – Practical Uses for AI in Marketing
Ricardas Montvila, VP – Global Strategy
Read the wrap-up here ›

Download the presentations:

Check out our other events
Events page ›