AudienceProject

AudienceProject

Be Relevant. Grow

AudienceProject helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. AudienceProject is more than just another technology provider; we provide a marketing and advertising platform, designed to grow publishers, agencies and advertisers.

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Vendor category:
Advertising
Mapp Connect available
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Passing targeted audiences for programmatic advertising (re-targeting). Audiences can be specifically included in / excluded from programmatic campaigns

Adding visitors to audiences in real-time

Removing visitors from audiences in real-time

Tracking clicks on adverts (click tracking)

Tracking views of adverts (impression tracking)

Configuration Procedure:

1. Navigate to Mapp Acquire / DMP
2. Click on the person icon in the upper right hand corner of your screen
3. Select Settings
4. Select Integrations
5. Click on the enable switch for the Audience Project integration
6. You can rename the integration if desired.
7. Click ‘ACTIVATE INTEGRATION’ to complete the enablement of the Audience Project integration.