Passing targeted audiences for programmatic advertising (re-targeting). Audiences can be specifically included in / excluded from programmatic campaigns
Adding visitors to audiences in real-time
Removing visitors from audiences in real-time
Tracking clicks on adverts (click tracking)
Tracking views of adverts (impression tracking)
Configuration Procedure:
1. Navigate to Mapp Acquire / DMP
2. Click on the person icon in the upper right hand corner of your screen
3. Select Settings
4. Select Integrations
5. Click on the enable switch for the Digiseg integration
6. You can rename the integration if desired.
7. Click ‘ACTIVATE INTEGRATION’ to complete the enablement of the Digiseg integration.
