Digiseg

Digiseg

We build audience data for digital marketing

We have made it easy for you to target the right audience for your next campaign in all major DSP's. Digiseg cover most use cases with full reach in Europe and USA. The audience data is free of personal data and cookies and works equally well in desktop-, mobile-, inapp- and video campaigns.

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Vendor category:
Advertising
Mapp Connect available
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Passing targeted audiences for programmatic advertising (re-targeting). Audiences can be specifically included in / excluded from programmatic campaigns

Adding visitors to audiences in real-time

Removing visitors from audiences in real-time

Tracking clicks on adverts (click tracking)

Tracking views of adverts (impression tracking)

Configuration Procedure:

1. Navigate to Mapp Acquire / DMP
2. Click on the person icon in the upper right hand corner of your screen
3. Select Settings
4. Select Integrations
5. Click on the enable switch for the Digiseg integration
6. You can rename the integration if desired.
7. Click ‘ACTIVATE INTEGRATION’ to complete the enablement of the Digiseg integration.