General Info about triggering external Pixels:
When creating a segment or conversion it is also possible to trigger external pixels as an optional configuration setting. All types of pixels (e.g. image url, script, etc.) are supported and can be piggybacked onto the corresponding Custom (Success) Event. The term piggybacking usually refers to the situation where the firing of pixel A causes the firing of pixel B. This second firing can either be via a redirect or a server-side firing.
Conversion Tracking: Track conversions in 3rd party platforms like an ad server or DSP to feed its attribution reporting or bidding algorithm.
Retargeting Lists: Populate plain retargeting lists within a 3rd party platform like the Google AdWords tag for example.
DMP Profile Enrichment: Send and store custom attributes (i.e. labels) that cannot be captured on-site to enrich a user profile in the DMP.
DMP Webhooks: Trigger both internal (DMP) and external webhooks based on specific on-site user behaviour.
A step-by-step guide on how to configure an external pixel population:
1.Go to Data Collection and create a new pixel or configure an existing pixel.
2.Go to Configure On-Site page.
3.Add a Custom Event or Custom Success Event label.
4.Add the appropriate conditions for this Custom Event or Custom Success Event pixel to fire.
5.Tick the Select External Pixels box under the Trigger External Pixels (optional) item.
6.Select Custom from the Platform dropdown.
This provides an example on how to piggyback a remarketing tag in order to populate a RLSA (Remarketing List for Search Ads) for Google AdWords. Note that this code must be considered as a template and can differ per implementation.
var google_conversion_id = 123456789;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
Please note that the audiences that are pushed to Google Ads can only but used for targeting display campaigns, not search campaigns.
To use any of the Google integrations within the Mapp DMP, Mapp DMP (also called FLXone) data must be whitelisted in Google. This is a process which is initiated by the client. To learn more about the whitelisting process, please read these instructions.
Once the whitelisting is in place, please reach out to Mapp DMP Support for finalizing the integration. You can contact Support by logging into your Mapp DMP account and clicking “Support” in the upper right corner.