Google Display & Video 360

Google Display & Video 360

Google Display & Video 360 enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place.

Display & Video 360 is the evolution and consolidation of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. It offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns.

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Vendor category:
Advertising
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Programmatic Advertising

Custom Audiences

Lookalike Audiences

Click Tracking

Impression Tracking

Retargeting

General Info about triggering external Pixels:

When creating a segment or conversion it is also possible to trigger external pixels as an optional configuration setting. All type of pixels (e.g. image url, script, etc.) are supported and can be piggybacked onto the corresponding Custom (Success) Event. The term piggybacking usually refers to the situation where the firing of pixel A causes the firing of pixel B. This second firing can either be via a redirect or a server-side firing.

Conversion Tracking: Track conversions in 3rd party platforms like an ad server or DSP to feed its attribution reporting or bidding algorithm.
Retargeting Lists: Populate plain retargeting lists within a 3rd party platform like the Google AdWords tag for example.
DMP Profile Enrichtment: Send and store custom attributes (i.e. labels) that cannot be captured on-site to enrich a user profile in the DMP.
DMP Webhooks: Trigger both internal (DMP) and external webhooks based on specific on-site user behaviour.
Implementation

A step-by-step guide on how to configure an external pixel population:

1.Go to Data Collection and create a new pixel or configure an existing pixel.

2.Go to Configure On-Site page.

3.Add a Custom Event or Custom Success Event label.

4.Add the appropriate conditions for this Custom Event or Custom Success Event pixel to fire.

5.Tick the Select External Pixels box under the Trigger External Pixels (optional) item.

6.Select Custom from the Platform dropdown.

7.Include the 3rd party pixel URL or JavaScript code into the appropriate box.

 

Google Display & Video 360 (Google DBM)
Google Display & Video 360 is a Demand Side Platform providing trading desks, agencies, and advertisers with greater transparency and performance in global display media buying across ad exchanges.

Whitelisting
To use any of the Google integrations within the Mapp DMP, Mapp DMP (also called FLXone) data must be whitelisted in Google. This is a process which is initiated by the client. To learn more about the whitelisting process, please read these instructions.

Once the whitelisting is in place, please reach out to Mapp DMP Support for finalizing the integration. You can contact Support by logging into your Mapp DMP account and clicking “Support” in the upper right corner.