Shopify

Some of the use cases supported are:

E-Commerce Analytics

• Cross-channel attribution: Visualize the revenue attribution across all of your marketing channels
• Product Analytics: Discover product trends and the impact individual products and product categories have on the overall customer loyalty

Customer Insights

• Insights: Find Customer Insights and gain additional knowledge about your customers
• Dashboards: Easy-to-understand dashboards for in-depth analysis
• Funnel: E-commerce journey and funnel visualizations
• AI: Real-time predictions for likelihood to churn or convert in session
• Notifications: Get smart alerts if any anomaly is detected by the system

On-Site Marketing

• Recommendations: Product recommendation engine with AI for use on-site
• Pop-ups: Triggered overlays to increase signups or show tailored content
• Banner Changes: Alter existing images and content to target the right browsers

This extension doesn’t require you to touch any code.

Once active, you will have access to more than 20 pre-configured dashboards to start analyzing user behavior right away. These dashboards are easily scalable and offer an abundant possibility to customize and extend the analyses.

Mapp Marketing Cloud is an Insight-led Customer Experience Platform. With Mapp Marketing Cloud, you can focus on what makes a difference for your e-commerce, instead of spending precious time and resources taming the technology behind it. you can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.

Plugin Features

• Adds the Mapp Marketing Cloud Tag Integration code to the footer of your website.
• Creates the standard data layer to start analyzing customer insights immediately.
• Enables customers to add the information needed to initialize tracking without touching any source code.
• Supports GDPR mode.
• Supports Mapp Intelligence and Mapp Acquire to get the best of both worlds.