Some of the use cases supported are:
- Cross-channel attribution: Visualize the revenue attribution across all of your marketing channels
- Product Analytics: Discover product trends and the impact individual products and product categories have on the overall customer loyalty
- Insights: Find Customer Insights and gain additional knowledge about your customers
- Dashboards: Easy-to-understand dashboards for in-depth analysis
- Funnel: E-commerce journey and funnel visualizations
- AI: Real-time predictions for likelihood to churn or convert in session
- Notifications: Get smart alerts if any anomaly is detected by the system
- Recommendations: Product recommendation engine with AI for use on-site
- Pop-ups: Triggered overlays to increase signups or show tailored content
- Banner Changes: Alter existing images and content to target the right browsers
This extension doesn’t require you to touch any code.
Once active, you will have access to more than 20 pre-configured dashboards to start analyzing user behavior right away. These dashboards are easily scalable and offer an abundant possibility to customize and extend the analyses.
Mapp Cloud is an Insight-led Customer Experience Platform. With Mapp Cloud, you can focus on what makes a difference for your e-commerce, instead of spending precious time and resources taming the technology behind it. you can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.
- Adds the Mapp Cloud Tag Integration code to the footer of your website.
- Creates the standard data layer to start analyzing customer insights immediately.
- Enables customers to add the information needed to initialize tracking without touching any source code.
- Supports GDPR mode.
- Supports Mapp Intelligence and Mapp Acquire to get the best of both worlds.