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Usercentrics

Usercentrics

Compliance & Marketing in Harmony

Usercentrics is a market leader in the area of enterprise consent management platforms (CMP) and empowers companies to obtain, manage and document the consent of their users across platforms.

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Vendor category:
Consent Management
Mapp Connect available
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Supported use cases Steps for integration

The Usercentrics Consent Management Platform (CMP) perfectly complements the insight-led customer engagement platform Mapp Marketing Cloud. The proper handling of personal data and strengthening the customers’ trust are mission-critical.

Anonymized tracking
Anonymized tracking (cookieless tracking) is a way to capture information about visits to a website without needing to store user-identifiable data. This acts as a safety net when visitors turn down the request to store cookies. Mapp anonymized tracking can be configured directly in Usercentrics and in Mapp. Learn more here.

What are the benefits?

  • Some data is better than no data! You can still collect some data while also protecting the anonymity of your visitors.
  • Fill in the gaps for anonymous visitors in your campaign and page performance reports. Even though user-identifiable cookies are deactivated, you will still benefit from key analyses.

Increase 1-to-1 marketing ROI with higher consent
Obtaining user consent is not only important to comply with GDPR or CCPA (California Consumer Privacy Act). Consent (opt-in rate) has become an important metric in online marketing. It has a critical impact on the ability to personalize customer experiences.

Strengthening customer trust and loyalty, protecting the company’s image and improving brand’s transparency are pivotal to your long-term success. The Usercentrics Consent Management Platform (CMP) and the Mapp Marketing Cloud work together to increase opt-in rates and to enable you to develop meaningful and seamless customer engagement with customer insights.

GDPR-Compliant tracking
Since GDPR came into force on the 25th May, 2018, user consent must satisfy very strict criteria. The Usercentrics Consent Management Platform (CMP) enables you to harmonize your marketing and data strategy with legal requirements. Usercentrics always keeps you on the safe side and you can focus on what matters most – your customers! As your data pours in from many different sources, Mapp unifies all that data in a single hub. By doing this, you break down silos and make your data understandable, accessible, and actionable to create meaningful customer engagements.

Mapp was designed to put data security first, with the highest level of privacy. We’re ISO certified, fully GDPR compliant, and scored 5 out of 5 in Forrester Research’s criteria for Privacy and Security in their 2019 Cross-Channel Campaign Management report. Profit from our seamless integration with Usercentrics and make the most out of your customer data.

The Usercentrics Consent Management Platform (CMP) can be implemented via Tag Integration within Mapp Intelligence quickly and easily. This way you make sure that Mapp Marketing Cloud respects the setup you configured in Usercentrics, which manages data according to the users’ consent preferences.

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