Jasmin Altenhofen is a Director for Marketing Consulting at Mapp Digital. She has worked with many clients on defining their roadmap for data-driven marketing and providing guidance in setting up customer communication strategies. Jasmin started her career as a CRM business consultant and gained specific knowledge across many contact channels and industries since then, with additional CRM and customer marketing business roles at Metro (Retail) and Expedia (Travel) before joining Mapp Digital.