Digiseg

Digiseg

We build audience data for digital marketing

Digiseg facilita la scelta dei target di campagna sulle principali DSP ed è attiva per lo più in Europa e negli Stati Uniti. Gli audience data sono privi di informazioni personali e cookie, e funzionano bene per campagne desktop, mobile, in-app e video.

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Categoria:
Advertising
Mapp Connect available
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Passing targeted audiences for programmatic advertising (re-targeting). Audiences can be specifically included in / excluded from programmatic campaigns

Adding visitors to audiences in real-time

Removing visitors from audiences in real-time

Tracking clicks on adverts (click tracking)

Tracking views of adverts (impression tracking)

Configuration Procedure:

1. Navigate to Mapp Acquire / DMP
2. Click on the person icon in the upper right hand corner of your screen
3. Select Settings
4. Select Integrations
5. Click on the enable switch for the Digiseg integration
6. You can rename the integration if desired.
7. Click ‘ACTIVATE INTEGRATION’ to complete the enablement of the Digiseg integration.