{"id":4034,"date":"2021-05-30T00:00:09","date_gmt":"2021-05-30T07:00:09","guid":{"rendered":"https:\/\/mapp.com\/it\/?post_type=resource&#038;p=4034"},"modified":"2023-01-04T12:38:49","modified_gmt":"2023-01-04T11:38:49","slug":"forrester-customer-experience-scenari-best-practice","status":"publish","type":"resource","link":"https:\/\/mapp.com\/it\/resource\/webinar\/forrester-customer-experience-scenari-best-practice\/","title":{"rendered":"La Customer Experience: scenari e best practice"},"content":{"rendered":"<p>Nelle scorse settimane abbiamo pubblicato una ricerca sulla Customer Experience commissionata a <strong>Forrester Consulting<\/strong>, dalla quale \u00e8 emerso un interessante controsenso secondo cui l\u201989% dei marketer in Europa e Stati Uniti reputa fondamentale l\u2019implementazione di una strategia di ottimizzazione della CX per fidelizzare i clienti ma poco meno della met\u00e0 rivede e ottimizza suddetta strategia solo una volta all\u2019anno. Com\u2019\u00e8 possibile?<\/p>\n<p>Il nostro ospite d&#8217;eccezione, <strong>Edoardo Zavarella<\/strong>, <strong>Senior Consultant <\/strong>di<strong> Forrester<\/strong>, e <b>Maurizio Alberti<\/b>, <strong>Vice President Global Sales <\/strong>di<strong> Mapp<\/strong>, si focalizzeranno in particolare sui feedback forniti dai marketer italiani e risponderanno a questa e altre domande:<\/p>\n<ul>\n<li>Quali sono gli ostacoli che non consentono di offrire una esperienza ottimale?<\/li>\n<li>Quali sono le problematiche che derivano dalla mancanza di una strategia di ottimizzazione della CX?<\/li>\n<li>Quali miglioramenti della strategia hanno apportato i maggiori benefici ai team marketing?<\/li>\n<li>Quali sono gli errori da evitare?<em><em><br \/>\n<\/em><\/em><\/li>\n<\/ul>\n<h5><span style=\"color: #000000;\"><strong style=\"font-family: 'Cooper Md BT';\">GLI SPEAKER<\/strong><\/span><br \/>\n<b><\/b><\/h5>\n<table style=\"width: 100%; margin-left: auto; margin-right: auto; border-color: #99acc2; border-style: none; border-collapse: collapse; table-layout: fixed; height: 219px;\" border=\"0\" cellpadding=\"4\">\n<tbody>\n<tr style=\"height: 164px;\">\n<td style=\"width: 40%; border-width: 0px; border-style: none; height: 164px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4047 alignleft\" src=\"https:\/\/mapp.com\/it\/wp-content\/uploads\/sites\/5\/2021\/05\/alberti-300x296.png\" alt=\"\" width=\"177\" height=\"173\" \/><br \/>\n<strong><span style=\"font-size: 14px;\"><!--<img decoding=\"async\" width=\"128\" style=\"width: 128px;\" alt=\"\" src=\"https:\/\/mapp.com\/de\/wp-content\/uploads\/sites\/3\/2020\/11\/sascha-biermann-round-profile.png\">--><\/span><\/strong><\/td>\n<td style=\"width: 10%; border-width: 0px; border-style: none; height: 164px;\"><\/td>\n<td style=\"width: 40%; border-width: 0px; border-style: none; height: 164px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4046 alignleft\" src=\"https:\/\/mapp.com\/it\/wp-content\/uploads\/sites\/5\/2021\/05\/zavarella-294x300.png\" alt=\"\" width=\"164\" height=\"167\" srcset=\"https:\/\/mapp.com\/it\/wp-content\/uploads\/sites\/5\/2021\/05\/zavarella-294x300.png 294w, https:\/\/mapp.com\/it\/wp-content\/uploads\/sites\/5\/2021\/05\/zavarella.png 463w\" sizes=\"auto, (max-width: 164px) 100vw, 164px\" \/><\/td>\n<td style=\"width: 10%; border-width: 0px; border-style: none; height: 164px;\"><\/td>\n<\/tr>\n<tr style=\"height: 81px;\">\n<td style=\"width: 40%; height: 55px; text-align: left;\"><span style=\"font-size: 14px; color: #000000;\"><strong>Moderatore:<br \/>\n<\/strong><\/span><span style=\"font-size: 14px; color: #000000;\"><strong>Maurizio Alberti<\/strong><\/span><br \/>\n<span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px;\"><span style=\"font-size: 12px;\">Vice President Global Sales, Mapp<br \/>\n<a style=\"font-family: inherit; font-size: inherit;\" href=\"https:\/\/www.linkedin.com\/in\/maurizioalberti\/\" target=\"_blank\" rel=\"noopener\"><\/a><br \/>\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/td>\n<td style=\"width: 10%; height: 55px;\"><\/td>\n<td style=\"width: 40%; height: 55px;\"><span style=\"font-size: 14px; color: #000000;\"><strong>Guest Speaker:<br \/>\n<\/strong><\/span><span style=\"font-size: 14px; color: #000000;\"><strong>Edoardo Zavarella<br \/>\n<\/strong><\/span><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px; color: #000000;\"><span style=\"font-size: 12px;\"><span style=\"font-size: 12px;\">Senior Consultant, Forrester<br \/>\n<a style=\"font-family: inherit; font-size: inherit;\" href=\"https:\/\/www.linkedin.com\/in\/edoardo-zavarella-67a95761\/\" target=\"_blank\" rel=\"noopener\"><\/a><br \/>\n<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/td>\n<td style=\"width: 10%; height: 55px;\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong><br \/>\nIscriviti ora!<\/strong><\/p>\n<p>I partecipanti al webinar potranno ricevere successivamente dei consigli su misura per i loro specifici casi d&#8217;uso.<\/p>\n<p>Lo studio condotto da Forrester Consulting \u00e8 scaricabile da <span style=\"color: #ffffff;\"><strong><em><a style=\"color: #ffffff;\" href=\"https:\/\/mapp.com\/it\/the-dos-and-donts-of-improving-your-customer-experience-in-2021\/\" target=\"_blank\" rel=\"noopener\">qui<\/a><\/em><\/strong><\/span>.<\/p>\n","protected":false},"featured_media":4158,"parent":0,"template":"","resource-media":[6],"class_list":["post-4034","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-media-webinar"],"acf":[],"_links":{"self":[{"href":"https:\/\/mapp.com\/it\/wp-json\/wp\/v2\/resource\/4034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapp.com\/it\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mapp.com\/it\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapp.com\/it\/wp-json\/wp\/v2\/media\/4158"}],"wp:attachment":[{"href":"https:\/\/mapp.com\/it\/wp-json\/wp\/v2\/media?parent=4034"}],"wp:term":[{"taxonomy":"resource-media","embeddable":true,"href":"https:\/\/mapp.com\/it\/wp-json\/wp\/v2\/resource-media?post=4034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}