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About us

WHY MAPP
The Tech.
The Company.
The People.
See why Mapp stands out as the wise choice.

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YOUR INTELLIGENT
MARKETING CO-PILOT

By integrating real-time smart notifications, user-centric predictions, AI-powered content creation, and the new Mapp AI Chat for simplified data analysis, Mapp AI Assistant helps you discover valuable insights, streamline your workflow, and effortlessly optimize your marketing strategies.

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KEY FEATURES

  • NEW! Engage with your data to receive clear, actionable insights 
  • Spot trends and anomalies to quickly fix errors
  • Detect top-performing audiences automatically
  • Get smart predictions about your customers’ behaviours
  • Write tailored content and improve messaging for your brand
  • Run campaigns at the most optimal time
  • Continually check and optimize your results

Take a closer look at what our AI Assistant can do

AI Chat

Your personal data analyst

  • Gain a deeper understanding of metrics and analyses. 
  • Insights into audience characteristics and behaviors 
  • Personalized recommendations for deeper analysis 
  • Trend identification and metric correlation 
  • All available through a chat interface 
Read Documentation ›
Smart Notifications
Smart Notifications

Spot trends and anomalies automatically

  • Automated notifications of any anomalies
  • Integrated root cause analysis
  • Hourly or daily check
Read Documentation ›
Mapp AI Audience Management
Segment Detection

Identify new audiences to improve your targeting

  • Identify best-performing segments automatically
  • Get notified in real-time when detecting new segments
  • Activate your segments across email, SMS, in-app, mobile & web push 
Read Documentation ›
Mapp AI Content Generation
Content generation

Write tailored content for your brand

  • Improve your content and messaging
  • Match your brand’s tone of voice
  • Translate into multiple languages
Read Documentation ›
Mapp AI Campaign Delivery
Campaign delivery

Deliver campaigns at optimal time

  • Identify the best time to send out your campaigns based on customer insights
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Mapp AI Smart Predictions
User-Centric predictions

Get predictions about your customers' behaviour

  • Predict conversion probability
  • Identify and re-engage churning customers
  • Uplift revenue by forecasting a customer’s next order value
Read Documentation ›

See Our AI Assistant in Action

Talk with your data and get smarter insights in real time

Mapp AI Chat can transform complex analyses into clear, concise overviews, making insights easy to understand and act on instantly.

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Prevent Your Customers From Churning

Observe our AI-driven predictions that indicate churn probabilities, helping you conduct timely user re-engagement campaigns to drive customer retention.

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Predict Your Customers' Likelihood to Convert

Here's how our AI-predictions help you learn the conversion probability of your customers for enhanced segmentation and targeting, to boost campaign performance.

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Monitoring The Checkout Process

Don't let any friction escape your attention! See how our Custom Process Monitoring alerts you about checkout process anomalies, helping you to quickly optimize and prevent lost sales.

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Segment Your Audiences In Top Performing Groups

Explore how our Segment Detection empowers you with alerts on profitable customer groups to act on, for high-impact, insight-led marketing campaigns.

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Translate your Subject Line in 26 languages

Discover how simple it is to translate your messages with Mapp's generative AI, particularly when launching global campaigns to resonate with your key markets.

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FAQS

Are Mapp AI Assistant features now available in Mapp Marketing Cloud?
Our AI package is now activated and available in Mapp Marketing Cloud. If you want to know if you are eligible for these features, get in touch with our Customer Success team.
Which plugin is used for the AI-generated Content feature?
Mapp Marketing Cloud now uses the ChatGPT 4 plugin to generate content within its email creation tool, for both subject lines and body messages.
Is this the final version of the AI Package for Mapp Marketing Cloud?
This release is a new milestone in our AI integration within Mapp Marketing Cloud. More updates and capabilities will be released soon to continuously offer a more intuitive and efficient experience to our customers. Check regularly on Mapp Documentation for more updates on Mapp Marketing Cloud.
I am not yet a Mapp Marketing Cloud user, how do I get see if these features could be of interest for my brand?
Our sales team would be more than happy to walk you through the value of Mapp Marketing Cloud and its AI capabilities. Get in touch with us and book a demo, so we can discuss how Mapp can best meet your needs and requirements!
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Step into the future of marketing with Mapp AI Assistant, your intelligent marketing co-pilot. Get in touch today to learn more.

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