Analytics - Mapp Cloud
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Analytics

Mapp Intelligence: Marketing with Mapp means Relevant Experiences for your Visitors

Provide visitors with personalized content and take your customer loyalty to a new level

Increase website engagement with your brand by making the most of all the data available.

Collect: Automate your recommendations based on user behavior, buying behavior and predictions. For returning customers, use the extensive data pool of historical user data to show your users only relevant offers and content.

Analyze: Predictions are based on individual data – discover conversion probabilities, forecast order values, cancellation probabilities and much more. You can be one step ahead of your users when you understand and use patterns in the data.

Activate: Respond to real-time behavior and prevent users from cancelling a purchase or leaving your site prematurely. When you use the data you have, your organization can benefit from additional up-selling and cross-selling revenue.

Maximize Your Data to Maximize Your Revenue

Product Recommendations & Overlays
Personalized teaser graphics, attention-getting layers plus interactive web elements – Mapp enables customizable, segment-based onsite marketing:

  • Respond to real-time behavior and stimulate users who have interrupted a purchase or wish to leave your website prematurely
  • Make effective product recommendations based on user and purchasing behavior
  • Show messages with exit intent pop-up layers to try to keep the visitor on your website

Predictions

Know which users are likely to buy from you more frequently – predictions can deliver this information:

  •  Predictions are calculated based on your account data. They show conversion probability data, forecasted order values,   cancellation probabilities and much more.
  •  Stay one step ahead of your users and use the data to show relevant content when the timing is right
  •  Stay one step ahead of your users and use the data to show relevant content when the timing is right
  • Identify and address lucrative target groups to capitalize on opportunities

Advanced Personalization – Advanced Performance

Move your marketing forward, speak to your customers in a meaningful and thoughtful way, reduce spontaneity and wishful thinking when you change your website.

Personalization does not have to mean you stalk your website visitors… personalization is an art, an art that can be mastered with the right data and the right tools.

Get in Touch

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