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Resolve Data Silos and Integrate Mapp Data into your Data Warehouse
Raw Data Exports are available
in numerous formats and download intervals.
Due to the comprehensive data basis
you can generate significantly more conversions.
Analysis based on raw data gives you a completer and more diverse picture than aggregated or sampled data can. Therefore, you are well-advised to leverage your own data. Having a comprehensive and unaltered database means top performance, plus it is easy to use with third-party systems such as your CRM or Data Warehouse. When exporting, you can filter according to your desired metrics and freely select data formats, export intervals, and target media.
Advantages of Raw Data Export:
- Have virtually unlimited analysis capabilities based on all the data ever collected
- Simple and effective exchange with your data warehouse and BI systems
- A holistic view of each individual customer thanks to Mapp Insights combined with completely anonymized CRM data
- Cross-device user segments based on website data, marketing apps, and email marketing activities
- Highly personalized marketing thanks to intelligent data enrichment