We’re back again for our Summer Insight-Led Marketing Stories, in partnership with Fresh Relevance.
Join us at Mapp HQ for a relaxed and casual afternoon where you can hear insight-led marketing stories and gain new perspectives on the challenges facing modern marketers.
You’ll uncover the latest advancements in personalization, omnichannel marketing, and customer engagement. This will give you the knowledge and tools you need to stay ahead of the curve and deliver truly unforgettable customer experiences.
You can also take the opportunity to connect with like-minded individuals and network with other marketing professionals.
Register now to secure your spot by joining us for an afternoon of inspiring stories, cutting-edge insights, and valuable connections.
Business Development Manager
VP Global Strategy
Director of Restaurant Technology
In this session Nick will dive into the Riverford brand story, their operational approach, and how customer insights have shaped their communication strategies.
He will also talk about:
• the importance of customer insights and why understanding customers is crucial to the brand’s success.
• how customer insights align with their business goals, with a focus on metrics such as NPS and CSATs.
• how Mapp plays a pivotal role in their contact strategy, enabling them to collect valuable customer data, including scores and customer feedback.
• and finally share valuable customer insights they’ve already gathered and witness the power of data-driven decision-making.
Competition in the eCommerce sector is fierce. In this session, Fresh Relevance will uncover how to identify and build out micro journeys for high impact moments in the customer journey, to engage shoppers with the right CX at the right moment for strong ROI.