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Insight-led Marketing Stories

3rd Edition

Mapp UK Office
June 22, 2023 at 2 pm GMT

Unlocking the Power of Personalization for Unforgettable Customer Experiences

We’re back again for our Summer Insight-Led Marketing Stories, in partnership with Fresh Relevance.

Join us at Mapp HQ for a relaxed and casual afternoon where you can hear insight-led marketing stories and gain new perspectives on the challenges facing modern marketers.

You’ll uncover the latest advancements in personalization, omnichannel marketing, and customer engagement. This will give you the knowledge and tools you need to stay ahead of the curve and deliver truly unforgettable customer experiences.

You can also take the opportunity to connect with like-minded individuals and network with other marketing professionals.

Register now to secure your spot by joining us for an afternoon of inspiring stories, cutting-edge insights, and valuable connections.

The Story Tellers

Gaby Orlich

Business Development Manager

Ricardas Montvila

VP Global Strategy

Matt Broom

Director of Restaurant Technology

Nick Glover

CRM Lead

Agenda

Thursday June 22, 2023
2pm GMT
2:00 PM
Tea/Coffee/Cake on Arrival
2:30 PM
Welcome
Ricardas Montvila, VP - Global Strategy, Mapp
2:40 PM
Maximizing Customer Loyalty: How PizzaExpress Leveraged Mobile Push to achieve 1.5 Million Loyalty Customers. 
Matt Broom, Director of Customer Technology, Pizza Express
3:00 PM
Sprouting Repeat Purchases: How Riverford uses Mapp to drive customer insights
Nick Glover, CRM Lead, Riverford

In this session Nick will dive into the Riverford brand story, their operational approach, and how customer insights have shaped their communication strategies.

He will also talk about:
• the importance of customer insights and why understanding customers is crucial to the brand’s success. 
• how customer insights align with their business goals, with a focus on metrics such as NPS and CSATs.
• how Mapp plays a pivotal role in their contact strategy, enabling them to collect valuable customer data, including scores and customer feedback.
• and finally share valuable customer insights they’ve already gathered and witness the power of data-driven decision-making.

3:20 PM
Harnessing High Impact Moments in the Customer Journey
Gaby Orlich, Business Development Manager, Fresh Relevance

Competition in the eCommerce sector is fierce. In this session, Fresh Relevance will uncover how to identify and build out micro journeys for high impact moments in the customer journey, to engage shoppers with the right CX at the right moment for strong ROI.

3:40 PM
Mappy Hour - Cocktails and Canapes
Mapp UK Office

Check out the recap from the previous events in the Insight-Led Stories Series

Insight-Led Marketing Stories Event | 1st Edition
Insight-Led Marketing Stories Event | 2nd Edition

Location

Mapp Digital UK
6th Floor
95 Gresham Street
EC2V 7NA

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