Mapp Vs Cheetah: Which one is the best multi-channel marketing platform?
https://mapp.com/mapp-vs-cheetah/ en
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MAPP VS. CHEETAH: A COMPARISON OF THE TWO PLATFORMS

Looking to improve your digital marketing strategy but still trying to decide which platform to go with? Keep reading to find out what makes Mapp Cloud unique. And get access to our Evaluation Guide that includes 11 must-ask questions when evaluating digital marketing platforms.

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WHAT MAKES MAPP UNIQUE

Marketer Oriented

Mapp's easy-to-use UI and Dashboard will make work almost fun!

WHAT MAKES MAPP UNIQUE

Insight-Led Approach

Customer Insights are at the core of the tool. What does it mean? Data is combined with artificial intelligence to generate actionable insights and connect better with consumers along their journey.

WHAT MAKES MAPP UNIQUE

Customizable Journey Builder

Fully customizable data model and journey builder for insight-led processes. Analytics made smarter thanks to intuitive and actionable dashboards, enriched with smart recommendations.

WHAT MAKES MAPP UNIQUE

Local account management & support

Hands-on local Customer Success Manager support with complex data use cases and strategic recommendations.

WHAT MAKES MAPP UNIQUE

Open-API tool

Mapp enables you to easily create personalized API integrations that fit precisely with your marketing strategy and needs.

HOW DOES MAPP DIFFER FROM CHEETAH?

FUNCTIONALITY
WHY MAPP?

FULL MAR-TECH STACK

All-in-one tool, combining CDP, Marketing Automation, Web Tracking and enterprise-level Analytics & Customer Insights.

CROSS-CHANNEL MARKETING AUTOMATION

A real cross-channel advanced marketing automation solution, leveraging all real-time interactions with customers and oriented to design 1to1 hyper-personalized journeys on Email, Sms, Mobile App and Web.

CUSTOMER INSIGHTS

Performance and functionality wise it is equivalent to an Enterprise solution, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise.

SERVICE & SUPPORT

All Mapp's client-facing teams are local: Account Manager and Customer Success Manager know the local market and speak your language.

UNIFIED CUSTOMER PROFILE

Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next.

MARKETER FRIENDLY PLATFORM

Mapp was designed with Marketers in mind, so you don't need any technical knowledge to get the most out of our platform.

DELIVERABILITY

Dedicated Team to help with any deliverability needs. Inbox placement reporting and Message preview. Use our own MTA's.

GDPR & SECURITY

GDPR Compliant and ISO-27001, ISO-27018 certified and trusted by major banks and brands across the globe.

WEB & IN-APP EVENTS

Mapp can enrich your customer profiles by collecting any behivoural data from your website or in-app. Native and real-time web behavior captured rather than relying on 3rd party platform to notify about the web events.

NATIVE MOBILE PUSH

Native Mobile Push, In-App and Geofencing capabilities only rivaled by standalone Mobile Platforms.

Looking For a New Digital Marketing Platform? Download the Platform Evaluation Guide.