Looking to improve your digital marketing strategy but still trying to decide which platform to go with? Keep reading to find out what makes Mapp Cloud unique. And get access to our Evaluation Guide that includes 11 must-ask questions when evaluating digital marketing platforms.
Multiple marketing channels activated and automated orchestration from a centralized interface. The marketing channels include Email, SMS, Mobile App, and Web Push.
Customer Insights are at the core of the tool. What does it mean? Data is combined with artificial intelligence to generate actionable insights and connect better with consumers along their journey.
Fully customizable data model and journey builder for insight-led processes. Analytics made smarter thanks to intuitive and actionable dashboards, enriched with smart recommendations.
Hands-on local Customer Success Manager support with complex data use cases and strategic recommendations.
Mapp is ranked as Strong Performer in the Forrester Wave™ for Cross-Channel Campaign Management (independent platforms).
FUNCTIONALITY |
WHY MAPP? |
FULL MAR-TECH STACK |
All-in-one tool, combining CDP, Marketing Automation, Web Tracking and enterprise-level Analytics & Customer Insights. |
CROSS-CHANNEL MARKETING AUTOMATION |
A real cross-channel advanced marketing automation solution, leveraging all real-time interactions with customers and oriented to design 1to1 hyper-personalized journeys on Email, SMS, Mobile App and Web. |
CUSTOMER INSIGHTS |
Performance and functionality wise it is equivalent to an Enterprise solution, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise. |
UNIFIED CUSTOMER PROFILE |
Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next. |
NATIVE MOBILE PUSH |
Native Mobile Push, In-App and Geofencing capabilities only rivaled by standalone Mobile Platforms. |
DELIVERABILITY |
Dedicated Team to help with any deliverability needs. Inbox placement reporting and Message preview. Use our own MTA's. |
SCALABILITY |
Mapp is natively designed for B2C and D2C clients, robust and safe to manage big amount of data and make them actionable in any moment. Both product and price are scalable, we can leverage tons of data and the price proportionally decrease when customer record increase. |
SERVICE & SUPPORT |
All Mapp's client-facing teams are local: Account Manager and Customer Success Manager know the local market and speak your language. |
OPEN API SOLUTION |
Mapp Cloud is able to connect to any third party tool with APIs and webhooks, to leverage real-time interactions as a key for better personalization and Customer Experience improvement. |
ANALYST RECOGNITION |
Mapp is ranked as Strong Preformer in the Forrester Wave™ for Cross-Channel Campaign Management (independent platforms). |