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THE TOTAL ECONOMIC IMPACT™ OF MAPP CLOUD
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JUNE UPDATE 2023
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MAPP VS. KLAVIYO: A COMPARISON OF THE TWO PLATFORMS

Looking to improve your digital marketing strategy but still trying to decide which platform to go with? Keep reading to find out what makes Mapp Cloud unique. And get access to our Evaluation Guide that includes 11 must-ask questions when evaluating digital marketing platforms.

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WHAT MAKES MAPP UNIQUE

Real Multi-channel Solution

Multiple marketing channels activated and automated orchestration from a centralized interface. The marketing channels include Email, SMS, Mobile App, and Web Push.

WHAT MAKES MAPP UNIQUE

Insight-Led Approach

Customer Insights are at the core of the tool. What does it mean? Data is combined with artificial intelligence to generate actionable insights and connect better with consumers along their journey.

WHAT MAKES MAPP UNIQUE

Customizable Journey Builder

Fully customizable data model and journey builder for insight-led processes. Analytics made smarter thanks to intuitive and actionable dashboards, enriched with smart recommendations.

WHAT MAKES MAPP UNIQUE

Local account management & support

Hands-on local Customer Success Manager support with complex data use cases and strategic recommendations.

WHAT MAKES MAPP UNIQUE

Recognized by analysts

Mapp is ranked as Strong Performer in the Forrester Wave™ for Cross-Channel Campaign Management (independent platforms).

HOW DOES MAPP DIFFER FROM KLAVIYO?

FUNCTIONALITY
 WHY MAPP?

FULL MAR-TECH STACK

All-in-one tool, combining CDP, Marketing Automation, Web Tracking and enterprise-level Analytics & Customer Insights.

CROSS-CHANNEL MARKETING AUTOMATION

A real cross-channel advanced marketing automation solution, leveraging all real-time interactions with customers and oriented to design 1to1 hyper-personalized journeys on Email, SMS, Mobile App and Web.

CUSTOMER INSIGHTS

Performance and functionality wise it is equivalent to an Enterprise solution, however Mapp provides out of the box eCommerce/Retail focused Customer Insights based on 20 years worth of Analytics expertise.

UNIFIED CUSTOMER PROFILE

Real-time Customer Data Platform. You only need to provide us with an email address and transaction data and we will enrich it with cross-channel behaviour and continuously predict what customers will do next.

NATIVE MOBILE PUSH

Native Mobile Push, In-App and Geofencing capabilities only rivaled by standalone Mobile Platforms.

DELIVERABILITY

Dedicated Team to help with any deliverability needs. Inbox placement reporting and Message preview. Use our own MTA's.

SCALABILITY

Mapp is natively designed for B2C and D2C clients, robust and safe to manage big amount of data and make them actionable in any moment. Both product and price are scalable, we can leverage tons of data and the price proportionally decrease when customer record increase.

SERVICE & SUPPORT

All Mapp's client-facing teams are local: Account Manager and Customer Success Manager know the local market and speak your language.

OPEN API SOLUTION

Mapp Cloud is able to connect to any third party tool with APIs and webhooks, to leverage real-time interactions as a key for better personalization and Customer Experience improvement.

ANALYST RECOGNITION

Mapp is ranked as Strong Preformer in the Forrester Wave™ for Cross-Channel Campaign Management (independent platforms).

Looking For a New Digital Marketing Platform? Download the Platform Evaluation Guide.