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VIDEO SERIES

CRAFTING EVERLASTING LOYALTY MAPP'S BLACK FRIDAY & HOLIDAY MASTERPLAN

Welcome to our Mapp Masterplan series! Here, you’ll learn how to acquire, nurture, and retain customers during Black Friday and the Holidays, turning short-term sales peaks into lasting loyal relationships for 2024 and beyond:

  • Episode 1: Black Friday: Acquire New Customers & Grow Your Database
  • Episode 2: Holidays: Nurture Your Customers with Engaging Experiences
  • Episode 3: Golden Quarter: Engage & Reactivate Your Inactive Customers
  • Episode 4: 2024 & Onwards: Retain and Grow Customer Loyalty

In each video, you’ll hear valuable insights from our Partners:

BLACK FRIDAY: ACQUIRE NEW CUSTOMERS & GROW YOUR DATABASE

Kick off your Black Friday campaigns with gamification tactics from Mapp and Talon.One to acquire new customers and grow your database. Learn more gamification tactics here.

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HOLIDAYS: NURTURE YOUR CUSTOMERS WITH ENGAGING EXPERIENCES

Get to know how to nurture your customers using customer insights and personalization with AKQA – alongside a tale on how Santa digitalized Christmas.

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GOLDEN QUARTER: ENGAGE & REACTIVATE YOUR INACTIVE CUSTOMERS

Awaken your inactive customers throughout Black Friday with customer-centric experiences with Alpenite. Hear from Mapp’s Deliverability team to ensure your emails land in customer inboxes.

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2024 & ONWARDS: RETAIN AND GROW CUSTOMER LOYALTY

Make your Golden Quarter sales continue into year-long revenue, Hear about the do’s and don’ts about customer loyalty with Jakala and the “value exchange” framework.

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