Mapp Cloud’s new automation capabilities, powered by our HTTP connector, allow third-party systems to be included in your automation workflows. You can build powerful and custom marketing automation by sending requests to external systems via API calls and trigger a variety of events across multiple channels and applications. Our low-code and bi-directional solution offers marketers a seamless and effective experience to build even more personalized customer journeys.
Retrieve the information you need from external sources to enrich your messages. Create more relevant content for your customers and increase the performance of your marketing flows. You can even benefit from external recommendation engines.
Marketers can act upon any type of “alert” by connecting all the tools they use on a daily basis, such as Zapier, Magento, and IFTTT. It’s ideal for when you want to take an action based on something that happened or is happening. For example, if you have a path where new customers sign up, you could trigger a tweet welcoming them. Or on an internal level, it could be used to generate lead alerts for high-value customers.
Send the information you collect with Mapp Cloud to your business tools (e.g. unsubscriptions, bounces, conversions, etc.) and get instant information from your external applications. You can use this information in your workflow to filter the customer journey based on real-time interactions.
Add external channel leads to your Mapp Cloud email lists and trigger a message for them. This can be a two-way street, as you can also trigger a message from Mapp Cloud to your non-native external channels when a specific event occurs. Our open automation platform supports more complex scenarios as well, such as adding rows to a database and then triggering a bulk action when certain criteria are met.