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What’s new in this product update





INTERACTIVE EMAIL POWERED BY AMP

Say hello to the new email generation! Powered by AMP, you can now create modern, interactive, and highly engaging emails. Marketers can personalize their emails by integrating surveys, forms, and carousels and allow customers to buy products directly from within the email. Get a sneak peek of the AMP technology in Mapp Engage.

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UNIFIED CUSTOMER PROFILE

UNIFIED CUSTOMER PROFILE

Introducing the Unified Customer Profile for Mapp Engage: Get a beautiful overview of every user by visualizing their attributes, transactions, and engagement. This empowers marketers to make informed decisions based on real-time customer insights from all available data sources.

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COOKIELESS <br>TRACKING

COOKIELESS
TRACKING

Privacy is at the core of Mapp's DNA. It's now possible to track website visitors without using any cookies with user-identifiable information. Marketers will still be able to analyze website and campaign performance, but without sacrificing the anonymity of their customers and users.

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SMART <br>NOTIFICATIONS

SMART
NOTIFICATIONS

While Smart Alerts are focused on anomalies in your data, Smart Notifications help marketers take a closer look at the performance of their marketing campaigns. You can now get notified about important performance KPIs, including bounce rate, conversion rate, and revenue per conversion, to help you identify optimizations and plan future improvements.

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BACK IN STOCK & PRICE DROP CAMPAIGNS

BACK IN STOCK & PRICE DROP CAMPAIGNS

It's now possible to run campaigns based on all available product attributes. Mapp Engage constantly updates the data from the product catalog you provide. As a result, you can easily run personalized campaigns to promote products that are back in stock, low in stock, or available at a lower price.

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VISUAL DATA COLLECTION FOR MAPP ACQUIRE

VISUAL DATA COLLECTION FOR MAPP ACQUIRE

Tracking website data with Mapp Acquire is now easier than ever. Thanks to a plugin for Google Chrome, you can visually pick the website elements you want to track. You'll be less reliant on available development resources thanks to this new no-code solution.

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More new features:

  • Segmentation Improvements
    With new AI-driven ways to engage users in Mapp Marketing Cloud, you can create segments based on mobile push messages that users have received and engaged with, as well as segments based on user attributes like “best time to send.”
    Read more »
  • Tracking Domain for Mapp Acquire
    With third-party tracking solutions becoming less accurate, Mapp Acquire can now use your own domain to provide first-party tracking of website events. This will significantly increase the quality of your data.
    Read more »
  • Mapp Intelligence Plugin for Shopware
    It’s now easier than ever to analyze websites made with the popular eCommerce platform Shopware. The plugin provides an out-of-the-box solution that facilitates the integration of the tracking library in order to save you time and make development effortless.
    Read more »

 

Additional Improvements:

 

  • Message Filter
    Message grids can now be filtered by messages category in Mapp Engage.
    Read more »
  • Message Archive
    Add mobile push, In-app, and AMP-enabled email messages to the message archive in Mapp Engage.
    Read more »
  • New Sendout Conditions
    Membership attributes can now be used as a send out condition in the drag & drop email builder in Mapp Engage.
    Read more »
  • Raw Data Export
    The raw data export now contains mobile push message-related event data in Mapp Engage.
    Read more »
  • SMS
    Incoming SMS messages are now part of the Response Queue API in Mapp Engage.
    Read more »
  • Server-side Tracking
    In Mapp Intelligence, there’s now a Java library for server-side tracking.
    Read more »
  • Data Stream Integration Guides
    There’s now a step-by-step guide about how to use Mapp Data Streams with Microsoft PowerBI and Tableau.
    Read more »
  • Alternative Data Stream Format
    The root stream now supports the AVRO format and can be deleted.
    Read more »
  • Groups
    Create recurring jobs to automatically clear group memberships and to archive groups in Mapp Engage.
    Read more »
Do you need more information?
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  • Release Notes
    Benefit from our documentation, where we provide you with detailed information about newly released products and features.
    More details »

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