What's New
in Mapp Marketing Cloud?

Explore our upgraded plugin that seamlessly integrates Magento (Adobe Commerce) with Mapp Marketing Cloud to take your customer experiences to the next level. With real-time insights easily available, you can create personalized cross-channel campaigns based on your customers behavior. Go further and tap into predicting shopping behavior to fine-tune your strategies and maximize your marketing impact.

Get in touch with your customers by enabling them to call you directly from a mobile push message or in-app message. Our new tap-to-call feature allows you to provide a phone number as a call-to-action so customers can connect with you instantaneously. You can also analyze your customers’ behavior through your mobile channel statistics and optimize campaigns accordingly.

Every business is different, and so are its analytics needs. You can now create your own custom dynamic time periods for analyses and dashboards, to compare your marketing performance as needed. For instance, let’s say the last week of the quarter is important to your business and you want to dynamically compare the performance of the last week of the last quarter, with the last week of the quarter before that. Now you can! Our powerful tool enables you to create your own dynamic time periods that you can easily select in each analysis and dashboard.

Resellers using Empower can benefit from optimizing their emails by checking and troubleshooting for inconsistencies before they are sent. The Inbox Monitoring and Rendering features are only a request away to be enabled for the Reseller account, to then be conveniently activated for any of the chosen clients. Follow documentation pages to make the best use of the features.