Direct Mail for Print Campaigns

Your cross-channel marketing can now be enriched with a new channel: Direct Mail. Connect your online and offline marketing activities by leveraging print communications and build end-to-end, personalized experiences for your customers. This new channel can be seamlessly set up within Mapp Marketing Cloud.

• Birthday postcard for high-value customers
  Surprise your high-value contacts with a printed card and a special coupon on their birthday. This personalized reach will help boost your customer engagement.
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• VIP print invitation
  Leverage direct mail to round off an email newsletter campaign with printed invitations to an onsite event for your most engaged contacts.
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Mapp Engage Updates

Automate your data imports with Data Feeds. Create a new feed to power recurring, completely automated user data imports, from transactional to location data (and many other data types). Complete the most common data import tasks, including powerful data transformation on the fly.

Additional improvements

• Button Customization for Mobile Push
  Customize the label of your call-to-action buttons in your mobile push messages with localized and personalized modifications.
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• React Native Support for Mobile Push SDK 6
  Mapp's SDK for mobile push now supports Facebook's React Native mobile app framework.
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• New Message Filter in Segmentation Builder
  Start filtering your audiences in segmentation builder based on the message deliverability categories of "open", "bounced" and "received".
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• Enhanced Group Membership Conditions
  The Group Membership Status and Group Membership Since selection categories have been merged into one, now called Group Membership.
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• Auto Save for Email
  Any changes in your emails are now automatically saved to ensure smooth and stress-free content creation.
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• Campaign Cost Control
  By setting a maximum cap to your group selection size, you and your team can better control campaign costs, e.g when using our new direct mail channel!
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• Templates for In-App Messages
  It's now even easier to create in-app messages with Mapp's pre-defined templates available in your Mapp Engage interface.
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Mapp Intelligence Updates

With Mapp’s artificial intelligence capabilities, you can now forecast the most important metrics to help guide your next business decision and activate smart marketing actions.

Additional improvements

• AI-based RFM model configuration
  Analyzing customer value based on purchase Recency, purchase Frequency, and Monetary value is now easier than ever! Mapp’s AI looks at all your customer data to give you actionable advice on how to calibrate the RFM model for your business, resulting in more accurate segments.
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• Smart Notifications: Best-performing campaigns
  With the newest version of Smart Notifications, Mapp’s AI will alert you about the best-performing campaigns per channel or campaign category. The new feature will enable you to spot the most promising ads quickly, making sure you take advantage of these trends as soon as they happen.
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• Improved Device Detection
  Mapp Intelligence's device detection improvements provide even greater descriptions for the user's Device, Browser, and Platform data.
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• IOS SDK 5 for Mapp Intelligence
  Mapp Intelligence users can now benefit from a new SDK that's easy to implement, requires fewer resources of your smartphone, and ensures better data quality for your analyses.
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• Report & Metrics Improvements
  Enjoy a newly improved experience for your metrics and reports in Mapp Intelligence, from updates in your metrics options (decimal rounding export) to new report features (auto-refresh option, scale-to-fit PDF button).
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