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What’s new in this product update





Location-based Targeting for Mobile Push

Location-based Targeting for Mobile Push

Target your app users in a particular geographical area through geo-fencing and send real-time push notifications. Encourage customers to visit your nearby store and trigger a purchase by sending them the latest news, special offers, and discount coupons.

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Smart Alert Library

Smart Alert Library

Mapp's smart alerts notify marketers and analysts whenever something noteworthy happens on their websites and apps. Now it’s even easier to create additional smart alerts with our new alert library. It provides pre-defined templates for the most common alerts that should be monitored, as well as a pre-defined explanation that helps you further analyze the cause of these data anomalies.

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A/B testing in Mapp’s Whiteboard

A/B testing in Mapp’s Whiteboard

Mapp Engage now allows you to A/B test your marketing automation workflows. Your audience is split equally between each version at random, allowing you to uncover which automation workflow garners the best response.

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Improvements to Campaign Dashboards

Improvements to Campaign Dashboards

Our campaign dashboards are now more easily accessible due to the automatic login for Mapp Engage. Once you log into Engage, you are automatically logged into Mapp Intelligence. Between both platforms, data accuracy has also been improved, allowing the statistics shared between Engage and Intelligence to match more precisely.

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Segment Connector for Mapp Marketing Cloud

Segment Connector for Mapp Marketing Cloud

With the new Segment connector, you can now collect and exchange event data from your mobile apps, websites, and servers with one standardized API. Then push and pull data to and from Mapp Engage to enrich your customer profiles with additional insights.

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System Usage Dashboards

System Usage Dashboards

Mapp Marketing Cloud users can now examine and verify their system usage to ensure you are not exceeding any quotas based on the agreed broadcasting volumes. KPIs are always transparent to system users.

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And many more:

  • URL Shortening Service SMS Messages
    Mapp Engage now allows you to shorten the URLs you want to include in SMS messages. Since communicating through SMS has character limitations, this is a very useful feature to help you gain more space for the meaningful content of such messages.
    Read more »
  • Preview your Emails in Dark Mode
    You can now verify the renders in Dark Mode in Mapp Engage for the relevant email providers that support it. The rendering engine will regularly be updated and improved.
    Read more »
  • App Crash Tracking
    With the Android SDK, you can collect meaningful data about how your apps are used and track how your users interact with it. Now it’s also possible to identify app crashes automatically and create dashboards to learn about them.
    Read more »
  • Event-based Product Tracking
    Product tracking doesn’t require a page request anymore. You can now track product interactions as an event, for example “add to basket”. Single-page applications and other dynamic websites that allow user interactions without reloading the page will benefit greatly from this.
    Read more »
  • Segmentation Builder Improvements
    Mapp’s segmentation builder has undergone a face-lift. You will benefit from new functionality, such as a redesign of the Email Activity section, additional operators for string attributes, empty values accounting, displaying of the API selection ID, and more.
    Read more »
  • Mapp Empower Integration
    Contact information and user profiles are synchronized between Mapp Empower and Mapp Acquire. This link enables you to easily enrich your contact profiles with additional engagement data from your websites and apps to trigger email communication and allow more sophisticated segmentation.
    Read more »

 

Additional new features:
  • New SMS Provider
    Our new SMS provider, Pure Bros, offers a low-cost SMS option compared to the other SMS providers with Mapp Marketing Cloud.
    Read more »
  • Improved Exports
    The infrastructure behind Mapp Intelligence analysis and report exports has been completely rebuilt. Exports are now more stable, reliable, and consistent.
    Read more »
  • Amazon DSP Integration
    Amazon DSP is now integrated with Mapp Acquire allowing you to target and convert users online while enriching retention data and helping to optimize spend.
    Read more »
  • Amazon S3 and Google Cloud Storage
    Mapp Engage now supports data transfer to and from Amazon S3 (Amazon Simple Storage Service) and Google Cloud Storage.
    Read more »
Do you need more information?
Press release
Blog
  • Release Notes
    Benefit from our documentation, where we provide you with detailed information about newly released products and features.
    More details »
  • Best Practices
    We have compiled important best practices for productive use of the new features.
    More information »

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Explore past product releases

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