The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
The State of Digital Marketing in the UK 2022. Find out how digital marketers reshaped their strategies in 2021, and priorities for 2022. Download the infographic
Create smart user segments in Mapp Engage based on Mapp Intelligence data and insights. This new feature enables Mapp Cloud customers to integrate seamlessly customer insights and cross-channel marketing activities.
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Keep your contacts between Salesforce and Mapp Engage in sync. Make use of additional data from your CRM system to create targeted campaigns.
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Integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems. Customers benefit from even more precise cross-channel campaigns.
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Mapp's AI Marketing Analyst is creating pre-defined user segments to analyze and engage users based on their conversion probability, churn probably, predicted next order value and the predicted customer lifetime value.
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Leverage the customer insights of Mapp Intelligence to optimize the sendout time of your communication to increase engagement. You can hyperpersonalize your cross-channel messages sending on preferred time for each of your customers.
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Image support and rich text formatting options for mobile push messages. You benefit from an added support for using rich media, action button handling, and deep linking. In short: Catering to mobile users goes beyond building a mobile-friendly version of your website.
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Additional new features: