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What’s new in this product update





Intelligence-based user segments

Intelligence-based user segments

Create smart user segments in Mapp Engage based on Mapp Intelligence data and insights. This new feature enables Mapp Marketing Cloud customers to integrate seamlessly customer insights and cross-channel marketing activities.

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Salesforce CRM support for Mapp Marketing Cloud

Salesforce CRM support for Mapp Marketing Cloud

Keep your contacts between Salesforce and Mapp Engage in sync. Make use of additional data from your CRM system to create targeted campaigns.

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Zapier support for Mapp Marketing Cloud

Zapier support for Mapp Marketing Cloud

Integrate your marketing technology stack with Mapp Marketing Cloud and automate workflows between a multitude of systems. Customers benefit from even more precise cross-channel campaigns.

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AI Marketing Analyst with pre-defined user segments

AI Marketing Analyst with pre-defined user segments

Mapp's AI Marketing Analyst is creating pre-defined user segments to analyze and engage users based on their conversion probability, churn probably, predicted next order value and the predicted customer lifetime value.

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Best Sendout Time for Mapp Engage

Best Sendout Time for Mapp Engage

Leverage the customer insights of Mapp Intelligence to optimize the sendout time of your communication to increase engagement. You can hyperpersonalize your cross-channel messages sending on preferred time for each of your customers.

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Mobile Rich Push Messages

Mobile Rich Push Messages

Image support and rich text formatting options for mobile push messages. You benefit from an added support for using rich media, action button handling, and deep linking. In short: Catering to mobile users goes beyond building a mobile-friendly version of your website.

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And many more:

  • Server-side Tracking
    Improve your data quality by tracking your websites and campaigns through a server-side implementation of the data collection framework, instead of relying on browser-based tracking that is often prevented through ad- and tracking-blockers.
    Read more »
  • Extended User Role Management for Mapp Intelligence
    Based on the existing roles and rights management, you are now able to configure the access rights for every metric and dimension in Mapp Intelligence, giving you unlimited possibilities to restrict access and manage compliance.
    Read more »
  • Google Tag Manager Template for Mapp Intelligence
    Implement Mapp Intelligence through the Google Tag Manager by using our new pre-defined template from Google’s template library.
    Read more »
  • WordPress Plugin for Mapp Intelligence
    Easily integrate Mapp Intelligence in your WordPress-based websites to collect user insights.
    Read more »
  • Transactional and Welcome Statistics for Mapp Empower
    Gain visibility and performance KPIs sending of transactional and welcome messages with Mapp Empower.
    Read more »

 

Additional new features:

  • Custom Email Security Settings
    More flexibility to send encrypted emails by configuring sender profiles in Mapp Engage to define the transmission mode and protocols for your email communication.
    Read more »
  • Real-time Reactions to New Orders
    Make use of the combined power of Mapp Acquire and Mapp Engage to communicate with your customers after they purchased a product. A new real-time trigger for ecommerce transactions in your Marketing Automation workflows will make this possible.
    Read more »
Do you need more information?
Press release
Blog
  • Release Notes
    Benefit from our documentation, where we provide you with detailed information about newly released products and features.
    More details »
  • Best Practices
    We have compiled important best practices for productive use of the new features.
    More information »

Interested in Mapp Marketing Cloud and its possibilities?

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Explore past product releases

Explore past product releases

Find out more about previous innovations and updates.

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