Create smart user segments in Mapp Engage based on Mapp Intelligence data and insights. This new feature enables Mapp Cloud customers to integrate seamlessly customer insights and cross-channel marketing activities.
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Keep your contacts between Salesforce and Mapp Engage in sync. Make use of additional data from your CRM system to create targeted campaigns.
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Integrate your marketing technology stack with Mapp Cloud and automate workflows between a multitude of systems. Customers benefit from even more precise cross-channel campaigns.
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Mapp's AI Marketing Analyst is creating pre-defined user segments to analyze and engage users based on their conversion probability, churn probably, predicted next order value and the predicted customer lifetime value.
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Leverage the customer insights of Mapp Intelligence to optimize the sendout time of your communication to increase engagement. You can hyperpersonalize your cross-channel messages sending on preferred time for each of your customers.
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Image support and rich text formatting options for mobile push messages. You benefit from an added support for using rich media, action button handling, and deep linking. In short: Catering to mobile users goes beyond building a mobile-friendly version of your website.
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Additional new features:
