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Consulting packages range from a quick health-check all the way through to customized, detailed review of internal factors, such as processes, templates, and A/B testing plans, to external factors, such as deliverability, competitor analysis, and dashboards, to visualize your campaigns' performance and ongoing improvements.
Step 2 is to find the quickest paths to conversion and the areas for improvement along the customer journey (includes PPC, website, landing pages, and social media). With a fresh, expert review, uncover missed opportunities across your acquisition, retention, and loyalty programs to enhance personalization and increase conversions.
Measuring digital marketing success often focuses on media: which platform, which channel, demographics, etc. but did you know that 47% of the outcome is driven by the actual content? In Step 3, you can find out which creative is really working across channels, how to optimize ads, and ways to improve your content strategy.
As part of Step 3, Mapp dives into the media aspects of your campaigns to give a complete picture of your digital marketing performance. This includes channel attribution review, programmatic buying advice, media auditing, data modeling, and testing strategies so that your ad spend is optimized across media placements.
Step 4 is to present ways your company can build a fresh and engaged audience of “first-party prospects” and how to nurture them with dynamic, personalized campaigns. After steps 1-3, you’ll be ready to grow your database with many types of highly converting creatives, overlays, pop-ups, banners, emails, landing pages.
Step 1 is to understand how you measure against your competitors’ email strategies so you can optimize your email performance, stand out in the inbox, provide the most compelling content & offers in the industry, find out who else is emailing your target audience, and what part of your email strategy isn’t working.
Mapp offers a 4-step strategic journey for better performance. It’s a cyclical process of reviewing, engaging, improving, building data, and reviewing again to continuously improve and innovate.
Consulting packages range from a quick health-check all the way through to customized, detailed review of internal factors, such as processes, templates, and A/B testing plans, to external factors, such as deliverability, competitor analysis, and dashboards, to visualize your campaigns' performance and ongoing improvements.
Step 2 is to find the quickest paths to conversion and the areas for improvement along the customer journey (includes PPC, website, landing pages, and social media). With a fresh, expert review, uncover missed opportunities across your acquisition, retention, and loyalty programs to enhance personalization and increase conversions.
Measuring digital marketing success often focuses on media: which platform, which channel, demographics, etc. but did you know that 47% of the outcome is driven by the actual content? In Step 3, you can find out which creative is really working across channels, how to optimize ads, and ways to improve your content strategy.
As part of Step 3, Mapp dives into the media aspects of your campaigns to give a complete picture of your digital marketing performance. This includes channel attribution review, programmatic buying advice, media auditing, data modeling, and testing strategies so that your ad spend is optimized across media placements.
Step 4 is to present ways your company can build a fresh and engaged audience of “first-party prospects” and how to nurture them with dynamic, personalized campaigns. After steps 1-3, you’ll be ready to grow your database with many types of highly converting creatives, overlays, pop-ups, banners, emails, landing pages.
Step 1 is to understand how you measure against your competitors’ email strategies so you can optimize your email performance, stand out in the inbox, provide the most compelling content & offers in the industry, find out who else is emailing your target audience, and what part of your email strategy isn’t working.
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