Why Ella’s Kitchen chose Mapp

Set up in 2006 by Ella’s father, the company prioritises health and nutritional value, but never at the expense of taste or convenience. Ella’s Kitchen® Brand strives to be good in every sense, offering healthy, handy, and fun food that doesn’t cost the earth. In 2016, Ella’s Kitchen® Brand certified as a B Corporation, a global movement of pioneering companies that are using their businesses as a force for good. The company needed a partner that could help enhance their customer engagement and electronic customer relationship management (eCRM) strategy.