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Heise online increases reader loyalty with data-driven customer audience management

Heise online increases reader loyalty with data-driven customer audience management');

Heise Online is one of the leading publishers in IT and tech news in Germany.

Read all about how, together with Mapp and Dymatrix Consulting Group, Heise Online designed and implemented a customer audience management system that has enabled them to segment users and personalize marketing activities with the aim of strengthening reader loyalty.

Download PDF »

Heise online increases reader loyalty with data-driven customer audience management

Heise online increases reader loyalty with data-driven customer audience management');

Heise Online is one of the leading publishers in IT and tech news in Germany.

Read all about how, together with Mapp and Dymatrix Consulting Group, Heise Online designed and implemented a customer audience management system that has enabled them to segment users and personalize marketing activities with the aim of strengthening reader loyalty.

Download PDF »