JYSK’s International Expansion & Acquisition Growth, with Mapp & Playable

JYSK is a Danish retail chain, selling household goods such as mattresses, furniture and interior décor. JYSK is the largest Danish retailer operating internationally with over 3,000 stores in 51 countries around the world.

While JYSK is a global business, the company is managed based on its Scandinavian roots. This is reflected in their company culture and the way they do business. JYSK is hyper focused on their customers and always aims to provide an excellent customer experience for those that shop with them. 

Results from Mapp & Playable Partnership

By creating the campaign in the Playable platform, JYSK was able to roll it out across 15 markets without having to go through the hassle of creating 15 separate campaigns. The Playable platform enabled them to reuse the campaign by simply duplicating it, translating into the local language, tweaking the creative as needed, and then adding a relevant and custom reward for each market.

Mapp then collaborated with Playable and JYSK to build automated flows based on either double opt-in or single opt-in communications. This varied depending on the requirements within each specific market.

Working in collaboration with both Mapp and Playable has not only massively improved the performance of our campaigns locally, but also on a global scale. Playable has enabled us to easily create campaigns from scratch, as well as reuse games so that campaigns can be localised for relevant markets. By feeding all of this data into Mapp Engage, we have really been able to enrich our customer profiles, and get a much better steer on how best to really engage the right people at the right time. It’s provided us with an amazingly accessible way for JYSK to interact and engage with our audience on an ongoing basis.

Emilia Slawek

Digital Marketing Co-ordination

JYSK NEEDED A SOLUTION THAT PROVIDED THEM WITH A "SINGLE SOURCE OF TRUTH"

1. With more than 3,000 stores globally, across 51 different countries, and with different marketing strategy requirements, JYSK needed a solution that provided them with a “single source of truth. They required a unified marketing database that worked on a global and local scale
2. Wanted to not only boost their database numbers, but also enrich those profiles, providing a more granular view of their customers 
3. Customer experience was important for JYSK, and they wanted to create a campaign to engage with their current customers, as well as potential future customers

COLLABORATING WITH MAPP & PLAYABLE

To increase customer engagement, JYSK created a Slot Machine campaign with Playable called Prize Party. Customers were invited to sign up using their email address, including opting in to receive JYSK’s newsletter. Then they were asked to pull the slot machine handle to try and win a prize. The lucky customers to match three identical symbols won a gift card for their local JYSK store.

While Playable is an expert at enabling brands to build engaging customer experiences and learn more about their target audiences, Mapp takes it to the next level by feeding all the data into the integrated API and then into Mapp Marketing Cloud. Using Mapp Marketing Cloud, JYSK was able to communicate the winners’ prizes via automated emails, making the whole process seamless.