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Case Study
United Kingdom
Insurance

MORE THAN Puts Email Marketing in the Fast Lane

MORE THAN Insurance enhanced its email marketing with Mapp's CMS, increasing efficiency, simplifying workflows, and reallocating resources for better productivity.

Advanced Personalization
MORE THAN Puts Email Marketing in the Fast Lane

Challenge

A time-consuming approach to email building.

Goal

Streamline email creation in campaigns for marketing efficiency.

Key Result

Simplified Workflow

Removing intermediaries increased efficiency

Table of contents
Results
Challenges
Solutions
Want to know more?

MORE THAN Insurance is a prominent UK-based insurance brand offering personal, pet, home, and other insurance services. The company is part of the multinational RSA Insurance Group and is known for its customer-centric approach. Its primary aim is to provide exceptional service and innovative solutions to its customers.  

The marketing team knew their activities play a key role in helping the company deliver customer-centric experiences and were looking to take this even further. With Mapp as their tech partner, MORE THAN wanted to modernize their email content creation process for even better customer experiences.

Results

By leveraging our Content Management System (CMS), MORE THAN improved their email marketing operations efficiency.  

  • Time Efficiency: The improved email creation process helped save time
  • Resource Reallocation: Re-focused efforts on where they could be most impactful
  • Simplified Workflow: By removing intermediaries, MORE THAN profit from a more straightforward and efficient workflow
The new CMS building blocks system has proven to be really helpful within the business. The Mapp team worked really closely with us to help modernize our approach. Cutting out this middle step saves us time and resources, so we have more room for productivity in our email marketing.
Sonia Prajapati
Customer Marketing Executive - Brand, Direct & Customer Marketing
Challenges

MORE THAN WERE BUILDING THEIR EMAILS THE TRADITIONAL WAY

MORE THAN often worked with an external agency to create their email templates. This process created extra steps in their email building as they manually checked and uploaded the raw HTML files for their email marketing. Although bespoke, this method limited their customization and led to longer campaign processing times.  

To solve this, MORE THAN sought to leverage Mapp’s Content Management System (CMS) for an even faster, automated, and more streamlined email-building process.

Solutions

MORE THAN CUTS THROUGH RED TAPE WITH MAPP'S EFFICIENT CMS

Guided by our dedicated customer success team, MORE THAN embraced our CMS 2.0 system to standardize their email campaign creation. Drawing from a library of over 25 proven high-performance blocks, our Customer Success team helped tailor a selection of blocks that matched MORE THAN’s unique branding.

With these elements ready to be deployed, MORE THAN could reuse these with our intuitive drag-and-drop CMS interface. By assembling a diverse range of email templates and campaigns all within Mapp Marketing Cloud, this helped them shift from manual HTML uploads and tweaks to streamlined in-house management. 

By reducing time and cost, MORE THAN’s email marketing has significantly increased productivity and output. 

Want to know more?

Mapp’s Professional Services team is experienced in marketing across the globe. With a variety of services and packages, they are here to get you results and make your life easier. Check out Mapp’s services overview:

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