Why The Entertainer Chose Mapp

The Entertainer, the fastest-growing family owned high street toy retailer in the UK, has been a leader in its space since 1981. In February 2019, The Entertainer acquired Early Learning Centre, with 520 franchise stores internationally. With the ever-changing retail climate and a commanding rise in revenue opportunities from online shopping, the company needed a partner that could future proof the business and enhance its online engagement strategy.