KOLLECT SELECTS MAPP AND SPACE48 TO ADJUST ITS MULTICHANNEL STRATEGY

Kollect provides domestic and commercial waste removal solutions and is dedicated to creating a cleaner tomorrow by providing clean, efficient, and environmentally friendly solutions to managing waste.

Kollect is an online booking platform for waste removal needs, with a focus on excellent customer service. They have the fastest growing network of vetted local waste removal companies. Essentially, they can get your waste collected when you need it, leaving you time to focus on what’s more important to you.

Having seen remarkable growth over the past couple of years, Kollect felt it was the right time to adopt the right technology to support the pace of its growth and help the digital marketing team deliver personalized communications to its customers and expand their customer understanding.

We’re looking forward to being more strategic with our communications thanks to Mapp Marketing Cloud’s data capabilities we now have available to us. This will really improve our messaging and decision-making when determining which channel we should use when interacting with our customers. It’s wonderful to finally have the seamless technology and expert support that can do all of this. We’re excited to see how our ROI will change from all our marketing and advertising activity.

Claire Jennings

Head of Digital, Kollect

KOLLECT NEEDED A SYSTEM TO STREAMLINE THEIR MULTICHANNEL STRATEGY

Kollect’s marketing and business strategy processes were ad hoc, using several systems to fulfil its multichannel approach. As a small marketing team with limited automation, they needed a faster and seamless approach to their administrative tasks, to promote and communicate to customers across different channels more efficiently.

Kollect chose Mapp Marketing Cloud, alongside our partner Space48, to help drive its multichannel strategy. The company believed both companies and the platform met all its requirements. One of Kollect’s biggest priorities was a need for a flexible platform that could enable its marketing team to:

• Easily integrate with its existing technology vendors
• Measure its ROI on advertising spend across the board for their digital channels
• Provide full data capabilities to enhance its cross-channel marketing

MAPP'S CDP WILL HELP SUPPORT KOLLECT'S MARKETING ACTIVITY

Kollect will drive its cross-channel marketing by using Mapp Marketing Cloud to adopt a data led approach. Now that they have the right platform, Kollect will use real-time data to create hyper-personalized marketing communications. The marketing team will also be looking to introduce new channels into their marketing mix, such as SMS, and using dynamic content to personalize their customer’s web experience.

With Mapp’s segmentation builder, Kollect will be able to identify the most relevant users for its communications. The team will use this in combination with our drag & drop email builder to easily customize email content to suit their users’ interests, saving them time and resources.

To continue to focus on their ambitious growth goals and deliver their new omnichannel strategy effectively, Kollect also benefits from Mapp’s best-in-class Customer Success team for support. With Mapp Marketing Cloud, Space 48, and our growing Partner Network, Kollect has the support needed to ensure all strategies are aligned across channels.