https://mapp.com/resource/customer-spotlights/nordiqs-communication-strategy-blossoms-with-mapp-cloud/ https://mapp.com/resource/customer-spotlights/nordiqs-communication-strategy-blossoms-with-mapp-cloud/

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NORDIQ’S COMMUNICATION STRATEGY BLOSSOMS WITH MAPP CLOUD

CHALLENGE: Outdated system that could not meet the requirements needed to collect and segment data, to provide a seamless customer experience
GOAL: Provide an easy-to-use segmentation and automation platform to market and communicate to a wide-ranging B2B customer base
MAPP PILLAR SOLUTIONS: Unified Data, Customer Engagement, Personalization
Nordiq.dk     /     Scandinavia     /     Retail
NORDIQ’S COMMUNICATION STRATEGY BLOSSOMS WITH MAPP CLOUD

Nordiq is one of Scandinavia’s largest retail suppliers to flower shops, gift shops, and garden centers. It has a wide range of products, nearly 6000, on offer and acquires over 3000 more products each year to sell to its large customer base. Nordiq is easily accessible with 5 showrooms in Copenhagen, Kolding, Nibe, Uppsala and Oslo, a website in 5 different languages and Cash n Carry departments in Copenhagen and Nibe.

“It’s been a welcomed change working with Mapp. To have this kind of platform that gives us the possibilities to scale our marketing was desperately needed. It’s a huge change to be able to do things automatically and appreciate its potential: from the creation of automated processes to the simplicity of segmenting audiences. Customer journeys are now increasingly personalized and based on the interests of our users".
Pia Hemmert Sølver, Digital Marketing Specialist

NORDIQ NEEDED SEGMENTATION & AUTOMATION AT THE CORE OF ITS MARKETING

With a large and diverse audience in a variety of countries, as well as several thousand products on offer, Nordiq needed a system that could easily and effectively segment and automate communications.

The Digital Marketing team found their current system was outdated, with limited automation and segmentation abilities; it generally lacked features needed to support their future growth. By manually uploading segments and creating emails, it reduced the number of communications and slowed down the speed at which they could be sent out.

Nordiq worked hard to find a solution with their existing platform but unfortunately, there was no transparency as to when the key requirements would be developed.

USING MAPP CLOUD TO MAKE THEIR MARKETING BLOOM

Nordiq was impressed in Mapp Cloud’s simplistic CX functionality they needed to successfully segment their customer base, better personalize their communications, and easily streamline their marketing automation processes.

After adopting the new platform and implementing long-overdue customer engagement strategies, the results were a success! Simple emails were finally set up and automated, while uploading segments manually were a thing of the past. Nordiq was also pleased to report that their sales team capitalized on the data available to ensure that all customers were looked after.

NORDIQ’S COMMUNICATION STRATEGY BLOSSOMS WITH MAPP CLOUD

CHALLENGE: Outdated system that could not meet the requirements needed to collect and segment data, to provide a seamless customer experience
GOAL: Provide an easy-to-use segmentation and automation platform to market and communicate to a wide-ranging B2B customer base
MAPP PILLAR SOLUTIONS: Unified Data, Customer Engagement, Personalization
Nordiq.dk   /   Scandinavia   /   Retail
NORDIQ’S COMMUNICATION STRATEGY BLOSSOMS WITH MAPP CLOUD

Nordiq is one of Scandinavia’s largest retail suppliers to flower shops, gift shops, and garden centers. It has a wide range of products, nearly 6000, on offer and acquires over 3000 more products each year to sell to its large customer base. Nordiq is easily accessible with 5 showrooms in Copenhagen, Kolding, Nibe, Uppsala and Oslo, a website in 5 different languages and Cash n Carry departments in Copenhagen and Nibe.

“It’s been a welcomed change working with Mapp. To have this kind of platform that gives us the possibilities to scale our marketing was desperately needed. It’s a huge change to be able to do things automatically and appreciate its potential: from the creation of automated processes to the simplicity of segmenting audiences. Customer journeys are now increasingly personalized and based on the interests of our users".
Pia Hemmert Sølver, Digital Marketing Specialist

NORDIQ NEEDED SEGMENTATION & AUTOMATION AT THE CORE OF ITS MARKETING

With a large and diverse audience in a variety of countries, as well as several thousand products on offer, Nordiq needed a system that could easily and effectively segment and automate communications.

The Digital Marketing team found their current system was outdated, with limited automation and segmentation abilities; it generally lacked features needed to support their future growth. By manually uploading segments and creating emails, it reduced the number of communications and slowed down the speed at which they could be sent out.

Nordiq worked hard to find a solution with their existing platform but unfortunately, there was no transparency as to when the key requirements would be developed.

USING MAPP CLOUD TO MAKE THEIR MARKETING BLOOM

Nordiq was impressed in Mapp Cloud’s simplistic CX functionality they needed to successfully segment their customer base, better personalize their communications, and easily streamline their marketing automation processes.

After adopting the new platform and implementing long-overdue customer engagement strategies, the results were a success! Simple emails were finally set up and automated, while uploading segments manually were a thing of the past. Nordiq was also pleased to report that their sales team capitalized on the data available to ensure that all customers were looked after.

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