https://mapp.com/resource/customer-spotlights/vivup-benefits-from-mapp-cloud-to-advance-their-employee-engagement-program/ en

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VIVUP BENEFITS FROM MAPP CLOUD TO ADVANCE THEIR EMPLOYEE ENGAGEMENT PROGRAM

CHALLENGE: Huge number of different datasets that they were unable to draw insights from and action into multichannel campaigns
GOAL: Unify data into a central solution to enable better segmentation to create more personalized customer experiences
MAPP PILLAR SOLUTIONS: Unified Data, Customer Engagement, Cross-channel
Vivup     /     United Kingdom     /     Health
VIVUP BENEFITS FROM MAPP CLOUD TO ADVANCE THEIR EMPLOYEE ENGAGEMENT PROGRAM

Vivup is a leading UK employee benefits provider specializing in health and wellbeing. They’re trusted by 550+ National Health Service Trusts, Local Authority, Blue Light, and private sector organizations, supporting 1.5 million+ employees. They deliver a customizable employee engagement platform that brings together employee benefits, wellbeing programs, discounts and savings, recognition and rewards, and workplace communications. This enables the staff at these organizations to have access to everything in one single place.

As their data requirements became more and more complex, Vivup were looking for a solution to help them manage their data better to ramp up their cross-channel communications for their diverse client base.

“We’re very excited to be working with Mapp, especially from seeing all the benefits that Mapp Intelligence can bring to the business. After having limited analytical capabilities previously, we’re ready to hit the ground running to become more insight-led, more omnichannel, and bring all our data into one platform with the fantastic support of Mapp.”
Brian Waddell , Head of CRM

VIVUP NEEDED A PLATFORM TO SUPPORT THEIR ADVANCED DATA REQUIREMENTS

With many different organisations signed up to Vivup’s platform, each of these employers has its own user base, benefit and product options, transactional tables, and data attributes. This became challenging for Vivup’s marketing team, as they were working with a huge amount of varying data.

Vivup had outgrown their previous Email Marketing platform as they had very advanced data requirements. They needed a more flexible and sophisticated Customer Data Platform to help them unify this data in one place and easily draw actionable insights to help them understand more about each customer on an individual level.

OPTIMIZING THEIR MANY COMMUNCATIONS WITH ALL THEIR DATA IN ONE PLACE

After a competitive review, Vivup chose to implement the full Mapp Cloud platform because of its ability to empower marketers with an insight-led approach.

Vivup will use Mapp Cloud’s enhanced data capabilities to unify fragmented datasets and enable better audience segmentation, leading to a more personalized customer experience. In the future, Vivup’s marketing team plan to use the platform to personalize their customer’s individual customer portals on their website to ensure a consistent and highly relevant onsite experience.

Vivup previously communicated with customers across multiple channels through a separate SMS provider and ESP. By implementing Mapp Cloud, they can integrate these into one solution to seamlessly manage all their cross-channel data, insights, and campaigns in one place.

VIVUP BENEFITS FROM MAPP CLOUD TO ADVANCE THEIR EMPLOYEE ENGAGEMENT PROGRAM

CHALLENGE: Huge number of different datasets that they were unable to draw insights from and action into multichannel campaigns
GOAL: Unify data into a central solution to enable better segmentation to create more personalized customer experiences
MAPP PILLAR SOLUTIONS: Unified Data, Customer Engagement, Cross-channel
Vivup   /   United Kingdom   /   Health
VIVUP BENEFITS FROM MAPP CLOUD TO ADVANCE THEIR EMPLOYEE ENGAGEMENT PROGRAM

Vivup is a leading UK employee benefits provider specializing in health and wellbeing. They’re trusted by 550+ National Health Service Trusts, Local Authority, Blue Light, and private sector organizations, supporting 1.5 million+ employees. They deliver a customizable employee engagement platform that brings together employee benefits, wellbeing programs, discounts and savings, recognition and rewards, and workplace communications. This enables the staff at these organizations to have access to everything in one single place.

As their data requirements became more and more complex, Vivup were looking for a solution to help them manage their data better to ramp up their cross-channel communications for their diverse client base.

“We’re very excited to be working with Mapp, especially from seeing all the benefits that Mapp Intelligence can bring to the business. After having limited analytical capabilities previously, we’re ready to hit the ground running to become more insight-led, more omnichannel, and bring all our data into one platform with the fantastic support of Mapp.”
Brian Waddell , Head of CRM

VIVUP NEEDED A PLATFORM TO SUPPORT THEIR ADVANCED DATA REQUIREMENTS

With many different organisations signed up to Vivup’s platform, each of these employers has its own user base, benefit and product options, transactional tables, and data attributes. This became challenging for Vivup’s marketing team, as they were working with a huge amount of varying data.

Vivup had outgrown their previous Email Marketing platform as they had very advanced data requirements. They needed a more flexible and sophisticated Customer Data Platform to help them unify this data in one place and easily draw actionable insights to help them understand more about each customer on an individual level.

OPTIMIZING THEIR MANY COMMUNCATIONS WITH ALL THEIR DATA IN ONE PLACE

After a competitive review, Vivup chose to implement the full Mapp Cloud platform because of its ability to empower marketers with an insight-led approach.

Vivup will use Mapp Cloud’s enhanced data capabilities to unify fragmented datasets and enable better audience segmentation, leading to a more personalized customer experience. In the future, Vivup’s marketing team plan to use the platform to personalize their customer’s individual customer portals on their website to ensure a consistent and highly relevant onsite experience.

Vivup previously communicated with customers across multiple channels through a separate SMS provider and ESP. By implementing Mapp Cloud, they can integrate these into one solution to seamlessly manage all their cross-channel data, insights, and campaigns in one place.

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