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JYSK is a Danish retail chain, selling household goods such as mattresses, furniture and interior décor. JYSK is the largest Danish retailer operating internationally with over 3,000 stores in 51 countries around the world.
While JYSK is a global business, the company is managed based on its Scandinavian roots. This is reflected in their company culture and the way they do business. JYSK is hyper focused on their customers and always aims to provide an excellent customer experience for those that shop with them.
By creating the campaign in the playable platform, JYSK was able to roll it out across 15 markets without having to go through the hassle of creating 15 separate campaigns. The playable platform enabled them to reuse the campaign by simply duplicating it, translating into the local language, tweaking the creative as needed, and then adding a relevant and custom reward for each market.
Mapp then collaborated with playable and JYSK to build automated flows based on either double opt-in or single opt-in communications. This varied depending on the requirements within each specific market.
1. With more than 3,000 stores globally, across 51 different countries, and with different marketing strategy requirements, JYSK needed a solution that provided them with a “single source of truth. They required a unified marketing database that worked on a global and local scale
2. Wanted to not only boost their database numbers, but also enrich those profiles, providing a more granular view of their customers
3. Customer experience was important for JYSK, and they wanted to create a campaign to engage with their current customers, as well as potential future customers
To increase customer engagement, JYSK created a Slot Machine campaign with playable called Prize Party. Customers were invited to sign up using their email address, including opting in to receive JYSK’s newsletter. Then they were asked to pull the slot machine handle to try and win a prize. The lucky customers to match three identical symbols won a gift card for their local JYSK store.
While playable is an expert at enabling brands to build engaging customer experiences and learn more about their target audiences, Mapp takes it to the next level by feeding all the data into the integrated API and then into Mapp Marketing Cloud. Using Mapp Marketing Cloud, JYSK was able to communicate the winners’ prizes via automated emails, making the whole process seamless.
JYSK is a Danish retail chain, selling household goods such as mattresses, furniture and interior décor. JYSK is the largest Danish retailer operating internationally with over 3,000 stores in 51 countries around the world.
While JYSK is a global business, the company is managed based on its Scandinavian roots. This is reflected in their company culture and the way they do business. JYSK is hyper focused on their customers and always aims to provide an excellent customer experience for those that shop with them.
By creating the campaign in the playable platform, JYSK was able to roll it out across 15 markets without having to go through the hassle of creating 15 separate campaigns. The playable platform enabled them to reuse the campaign by simply duplicating it, translating into the local language, tweaking the creative as needed, and then adding a relevant and custom reward for each market.
Mapp then collaborated with playable and JYSK to build automated flows based on either double opt-in or single opt-in communications. This varied depending on the requirements within each specific market.
1. With more than 3,000 stores globally, across 51 different countries, and with different marketing strategy requirements, JYSK needed a solution that provided them with a “single source of truth. They required a unified marketing database that worked on a global and local scale
2. Wanted to not only boost their database numbers, but also enrich those profiles, providing a more granular view of their customers
3. Customer experience was important for JYSK, and they wanted to create a campaign to engage with their current customers, as well as potential future customers
To increase customer engagement, JYSK created a Slot Machine campaign with playable called Prize Party. Customers were invited to sign up using their email address, including opting in to receive JYSK’s newsletter. Then they were asked to pull the slot machine handle to try and win a prize. The lucky customers to match three identical symbols won a gift card for their local JYSK store.
While playable is an expert at enabling brands to build engaging customer experiences and learn more about their target audiences, Mapp takes it to the next level by feeding all the data into the integrated API and then into Mapp Marketing Cloud. Using Mapp Marketing Cloud, JYSK was able to communicate the winners’ prizes via automated emails, making the whole process seamless.
DE