Your Evaluation Guide to Digital Marketing Platforms
This guide will help you in your evaluation process by highlighting 10 key questions you must ask every marketing vendor. For each question, we have identified the risk of not having the feature/function and the must-haves you should be looking for in a platform.
The guide is designed for companies that:
have outgrown their current marketing cloud
want to scale their cross-channel marketing efforts
don’t find value in their current marketing automation tool
need to consolidate point solutions (e.g. ESP, mobile, DMP, CDP)