This guide will help you in your evaluation process of digital marketing platforms by highlighting 11 key questions you must ask every vendor. For each question, we have identified the risk of not having the feature/function and the must-haves you should be looking for in a platform.
Implementing marketing technology requires a great investment of time and resources and should be planned carefully to avoid any negative impact on your day-to-day business activities. By asking the right questions to digital marketing vendors, you can accelerate the time-to-value and avoid buyer’s remorse down the road.
This guide is designed for companies that: