ROI Calculator

How do you quantify the value of Customer Insights?

We have put together an easy to follow model to help you choose and adopt the correct Customer Insights and Marketing Analytics that align with your desired business outcomes and marketing improvement objectives.

To kick off projects with focus on actionable insights, Retail and eCommerce marketers typically start with addressing one or two of the following five improvement opportunities:

  • Decrease reliance on discounts and affiliates
  • Acquire more customers
  • Decrease abandonments and customer churn
  • Extract more revenue from the existing customer base
  • Enhance cross-channel experience

How high should your ROI be? Quickly find your own Return on Investment with our easy calculator. And play with the numbers to see how changes in your results directly impact your ROI.