At the start of the year, we set out to identify how companies across Europe reshaped their marketing strategies after the outbreak of the pandemic. Over 1000+ surveys later, the Digital Marketing Survey results are in!
Unsurprisingly, we found out that 63% of businesses in the UK have accelerated digital and technology innovation more than they had planned due to the COVID-19 pandemic. However, this transition wasn’t without struggles. From technology and investments to the strategy for the future, this survey analysed how marketers faced the unexpected challenges of last year – and are going to face an unpredictable 2021.