This report highlights the digital marketing tools and strategies that help online merchants drive sales and engage shoppers.
More retailers, especially web-only brands, are embracing online advertising as it feeds more shoppers to their website. But digital marketing goes beyond paying for an ad on Google or sending an email. Retailers are more frequently embracing social media and technology-enabled tools to better reach consumers where they are.
This Digital Marketing Report will detail a number of success stories where new – and traditional, but still successful – types of digital marketing have helped retailers achieve some long-sought goals.