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Optimizing interactions for 2.2 million monthly visitors, they addressed fragmented customer data through Mapp Marketing Cloud, utilizing advanced personalization tools and sophisticated digital analytics to significantly improve marketing performance.
Creating a personalized digital experience for 2.2 million monthly global website visitors
Increasing customer engagement by using customer insights to personalize communications and automate customer journeys
Founded in Dorset in 1946, Farrow & Ball is a well-known brand famous for their rich pigmented paints and handcrafted wallpaper. Celebrated for their unique texture, deep colors, and responsiveness to light, Farrow & Ball have a dedicated following.
With a global presence, Farrow & Ball attracts over 2.2 million website visitors monthly, has over 3 million social media followers, and operates over 60 showrooms worldwide.
As their customer base grew, they wanted to enhance engagement and make the most out of their database. Farrow & Ball chose Mapp Marketing Cloud as part of their strategy to gain valuable insights and deliver personalized communications to drive stronger customer engagement.
Farrow & Ball has achieved deep behavioral insights, allowing it to guide customers in personalizing messages precisely to individual customer interests. Additionally, their automation of customer journeys, including welcome sequences, delivers timely and relevant communication to thousands, enhancing customer experiences and strengthening relationships.
This partnership has not only improved customer engagement but also led to significant business growth.
Before integrating with Mapp Marketing Cloud, Farrow & Ball’s customer data was fragmented across multiple systems, making it challenging to visualize complete customer journeys and analyze data effectively.
Their limited personalization and automation capabilities also hindered their ability to tailor communications to individual customer behaviors and preferences, resulting in generic and less engaging marketing campaigns.
Mapp’s Customer Data Platform (CDP) enabled Farrow & Ball to consolidate fragmented data from multiple sources to create a unified view of each customer. By enabling the team with effective data analysis, Mapp Marketing Cloud helped Farrow & Ball to understand customer behaviors and preferences better to create highly personalized marketing campaigns.
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