From Check-In to Conversion: Great Little Breaks Transforms the Travel Experience

As a leading provider of hand-picked UK short breaks, Great Little Breaks, part of hotelShopUK Ltd, has built a strong reputation for offering exceptional travel experiences—whether it’s a countryside retreat, a vibrant city escape, relaxing coastal getaway or an exclusive concert package. They understand that seamless booking experiences and personalized communication are key to keeping customers engaged and inspired.

The team at Great Little Breaks was looking for a flexible, data-driven marketing platform that could support their unique travel use cases—including bookings, events, and cross-channel customer engagement.

Their previous provider posed several challenges, including siloed data between the booking system and marketing platform, gaps in support, and evolving strategic focus . On top of that, they needed a solution that could help them:

• Improve data connectivity between their website, marketing automation, bookings platform, and call center
• Deliver more personalized and targeted communications to their customers
• Increase subscriber engagement while optimizing cross-channel marketing campaigns
• Better understand attribution, particularly for high-performing campaigns such as Facebook and Catalink advertising which feed into Mapp Marketing Cloud

At Great Little Breaks, delivering seamless and personalized experiences for our customers is at the heart of everything we do. We needed a marketing platform that could connect our data more effectively, enhance our customer engagement, and provide the flexibility required for our unique travel use cases. Mapp stood out as the right partner, offering a data-driven, strategic approach without the rigid pricing structures and support challenges we faced previously. We’re excited to be working with Mapp to optimize our campaigns, better understand attribution, and ultimately create even more meaningful customer experiences.

Paula Martin

Head of Brand @Great Little Breaks

What's next

By switching to Mapp Marketing Cloud, Great Little Breaks is now equipped to connect their data more effectively, optimize campaign performance, and enhance customer experiences—without the frustrations of rigid pricing structures or unresponsive support. We’re excited to support Great Little Breaks on this journey and can’t wait to see the incredible results ahead! 🚀