KBF USES REAL-TIME INSIGHTS TO BOOST REVENUE

KBF Enterprises is the business behind two of the most recognised sports nutrition brands in the UK – Bodybuilding Warehouse® and Warrior®.

Today, KBF Enterprises operates from its premises in the North-West and is a £24m turnover business, achieving over 50% annual growth for the last four years in a row and with products in over 1,200 physical retail locations in the UK and as far afield as the UAE and Taiwan. Due to the business’ rapid growth trajectory and growing global distribution, they wanted to be digitally present and fully stocked in these key areas.

KBF NEEDED TO A PLATFORM TO TURN DATA SILOES INTO A SINGLE SOURCE OF TRUTH

KBF’s marketing team wanted to get smarter and more strategic in how they communicate with their customers across different regions. The strategy was simple: having real-time customer insights to act on with right technology to support this.

However, the team were using an email marketing tool with limited functionality. They had outgrown their solution and needed a platform that supported their growth by:

• Unifying and processing copious amounts of real-time data from various sources
• Generating actionable insights from a marketer-friendly interface
• Segmenting customers for better targeting
• Personalizing communications at scale in a dynamic and automated way

KBF were inspired by the possibility of using a Customer Data Platform to unify, segment, personalize and deliver relevant messages to customers through different channels.

MAPP MARKETING CLOUD TO FUEL KBF’S MARKETING WITH REAL-TIME INSIGHTS

KBF are powering a well-oiled insight-led strategy with Mapp Marketing Cloud by their side. They will seamlessly integrate their siloed data sources to create a 360-degree-view of their customers. By developing unified customer profiles and enriching this with real-time data and analytics, KBF can now easily understand their customers better and deliver key messages through the right channels to the right audience at the right time.

By learning the who, what, when, and how of each customer interaction, the brand can create personalized emails at scale that’s tailored to the interests of customers per region. With AI and automation, these not only speed up processes, but automate campaigns and triggers to drive conversions and grow customer relationships, e.g., cart abandonment, back-in-stock alerts, product recommendations, and more. The results: increased customer engagement, higher conversions, richer customer relationships, and higher revenue.