Lily & Me choose Mapp Marketing Cloud to hyper-personalize their communications and made-to-measure marketing strategy

Lily & Me is a print-led lifestyle brand offering beautiful, easy wearing clothing and accessories. They are a family-owned business based in Gloucestershire, focused on quality and attention to detail. All their prints and garments are designed in-house and manufactured in their own factory in Kathmandu, Nepal, where they have full control over our working conditions and employment practices.

Being a family business, Lily & Me have a shared goal and common values. They strongly believe that family comes first, and this extends beyond their immediate family to encompass their customers and all their employees both in the UK and Nepal. Their aim to is produce clothes in a more responsible way that is kindest to the environment and supports all their workers through the process.

We were very impressed with the Mapp Marketing Cloud capabilities, and we can’t wait to take our personalization and communications to the next level. With eCRM at the core of everything that we do, we know that Mapp really understands the importance of this and will support us every step of the way to achieve our ambitious growth goals. This is just the start of the journey for Lily & Me and Mapp, and we can’t wait to see where this partnership takes our unique brand.

Ben Haywood

Director

Lily & me Outgrew Their Previous Solution

Mapp and its Forrester-recognized insight-led customer experience platform, Mapp Marketing Cloud, was chosen after Lily & Me outgrew their previous solution and was looking for a new partner to support them with their future objectives. They will be benefiting from using the full Mapp Marketing Cloud stack, as well as Ecommerce Plus (real-time personalization platform) to hyper-personalize their communications.

Hyper-personalizing communications using Mapp Marketing Cloud

Lily & Me are already a well-established and well-loved eCommerce brand in their local area, as well as having a very loyal customer base. They wanted to extend that loyalty further afield, while still maintain their ethical and sustainable production methods. With direct comms being a lucrative revenue channel, Mapp will be looking to drive further incremental ROI. Mapp will be building on this already amazing model, and further enhancing Lily & Me’s capabilities including:

• Introducing email recommendations, targeted category and post-purchase triggers
• Enabling on-site behavior analytics and targeted follow-ups
• Increasing their web presence in order to also increase acquisition
• Enriching profiles and journeys in order to learn more about their (potential) customers in real-time