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Mindshare needed a technology partner that not only allowed for data collection but could also offer expertise on how to communicate with a new lead once they’ve been acquired. Companies often run data capture campaigns to grow their customer base, but once collected they aren’t always sure how best to follow up with these new leads. That’s where Mapp came in.
Mindshare needed a technology partner that not only allowed for data collection but could also offer expertise on how to communicate with a new lead once they’ve been acquired. Companies often run data capture campaigns to grow their customer base, but once collected they aren’t always sure how best to follow up with these new leads. That’s where Mapp came in.