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Case Study
United Kingdom
Beauty

Empowering Men's Self-Care: Obayaty's Journey to Seamless Customer Experiences and Subscriber Growth

Discover how Obayaty redefined digital engagement with innovative replenishment campaigns and intelligent subscriber acquisition strategies, achieving exceptional email engagement, a 300% increase in signups, and a seamless customer experience.

Personalization
Customer Intelligence
Marketing Automation
Empowering Men’s Self-Care: Obayaty’s Journey to Seamless Customer Experiences and Subscriber Growth

Challenge

Breaking Barriers to Growth and Convenience

Goal

Effortless Engagement Through Automation and Personalization

Key Result

300%

increase in subscribers

Table of contents
Results
Challenges
Solutions
What's next?

Obayaty is a pioneering brand uniquely developed for men, blending self-care and self-expression to inspire global behavioral change. Rooted in inclusivity, Obayaty redefines male beauty and wellness by thriving at the intersection of innovation, luxury, lifestyle, and wellbeing.

By embracing conscious materials, potent formulas, and meticulous design, Obayaty delivers a modern collection that empowers men to explore beauty with confidence. With a purpose-driven commitment to sustainability, community, and individuality, Obayaty stands as a beacon for liberation, creativity, and the freedom of self-expression.

Results

Empowering the Future of Self-Care with Proven Impact

Through these tailored solutions, Obayaty achieved remarkable success:

  • Automated Replenishment Emails: Achieved a 79.4% open rate and an exceptional 29.94% click-through rate (CTR), highlighting the effectiveness of the one-click repeat purchase program.
  • Subscriber Growth: Intelligent pop-ups drove a 300% increase in signups, fueling the growth of Obayaty’s eCRM subscriber list.

By combining seamless automation with innovative customer acquisition techniques, Obayaty continues to lead the way in redefining male beauty, self-care, and customer experience, creating a future fuelled by purpose and imagination.

Challenges

Breaking Barriers to Growth and Convenience

As Obayaty sought to elevate its digital engagement, it faced two key challenges:

  1. Streamlining Replenishment for Customer Convenience: To align with its ethos of exceptional customer service, Obayaty needed a seamless and user-friendly method for customers to reorder products, ensuring an effortless shopping experience.
  2. Expanding Subscriber Base: Obayaty aimed to grow its eCRM subscriber list significantly by targeting new users with a tailored and non-intrusive approach, while maintaining a premium brand experience.
Solutions

Effortless Engagement Through Automation and Personalization

Single-Click Replenishment Campaigns:

  • Obayaty launched a one-click repeat purchase program, designed to enhance convenience and streamline the shopping process.
  • Leveraging Mapp’s automation tools, the program sends replenishment email reminders based on the customer’s selected product lifecycle -30, 45, or 60 days post-purchase.
  • These emails feature a pre-fetched personalized shopping cart URL embedded in the call-to-action button, enabling customers to reorder products with a single click.
  • This initiative reflects Obayaty’s commitment to providing a seamless, customer-first experience, turning replenishment into an effortless process.

Intelligent Subscriber Pop-Ups for Acquisition:

  • To drive subscriber growth, Obayaty implemented intelligent pop-ups that target only new visitors.
  • This approach ensures that returning users are not interrupted, preserving a high-quality user experience while increasing visibility for the brand’s eCRM program.
  • The strategy boosted email signups by an impressive 300%, significantly enhancing the reach of Obayaty’s marketing efforts.

What's next?

Obayaty’s future is rooted in pushing boundaries at the intersection of wellness, beauty, and sustainability. By integrating advanced AI-driven personalization, expanding into global markets, and deepening its commitment to eco-conscious practices, Obayaty aims to shape a world where self-expression, inclusivity, and innovation drive transformative experiences for men everywhere.